You’ve mentioned “Signs and Symbols” as Bulgari’s theme for 2015. Talk us through the highlights.
We have new offerings for men and women alike. Last year we introduced a new style, Lucea, which draws from our jewellery heritage. It’s not easy to make a unique watch but, thanks to our jewellery heritage, we have, with this special bracelet that automatically says Bulgari. For men, we have Bulgari Bulgari (in 41mm with a sapphire blue dial), and a new Octo. Last year we had a lot of news about Octo, so basically there won’t be a revolution, but we’ll elaborate further on those pillar lines.
I believe a company shouldn’t have too many styles of watches and shouldn’t change those styles too often. We’ve been living with the Bulgari Bulgari collection for 40 years and it’s more successful than ever. We revamped the Serpenti collection in 2010, and