How will the brand cel­e­brate the 40th an­niver­sary of the Bul­gari Bul­gari line of watches this year?

Hong Kong Tatler - - Style -

Bul­gari Bul­gari is not only a time­piece. It was born in 1975 as Bul­gari Roma, a watch rem­i­nis­cent of an­cient Ro­man coins. The watch was a mod­ern graphic ex­pres­sion of those an­cient coins. And from that watch we de­rived jew­ellery, ac­ces­sories, eye­wear frames and leather goods. So it goes much be­yond the watch.

We think this is a good oc­ca­sion to re­mind peo­ple that Bul­gari, as a Ro­man en­tity, draws on 2,500 years of unique artis­tic and ar­chi­tec­tural her­itage. All the other big names in jew­ellery were born in cities with much shorter his­to­ries. So we want also to take ad­van­tage of this coin in­spi­ra­tion to pay trib­ute to our city, Roma, which is unique in the world and the source of our in­spi­ra­tion.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.