How will the brand celebrate the 40th anniversary of the Bulgari Bulgari line of watches this year?
Bulgari Bulgari is not only a timepiece. It was born in 1975 as Bulgari Roma, a watch reminiscent of ancient Roman coins. The watch was a modern graphic expression of those ancient coins. And from that watch we derived jewellery, accessories, eyewear frames and leather goods. So it goes much beyond the watch.
We think this is a good occasion to remind people that Bulgari, as a Roman entity, draws on 2,500 years of unique artistic and architectural heritage. All the other big names in jewellery were born in cities with much shorter histories. So we want also to take advantage of this coin inspiration to pay tribute to our city, Roma, which is unique in the world and the source of our inspiration.