Last year you said Bulgari was aiming to join watchmaking’s top 10. How’s that going?
this is beautiful and extraordinary, it doesn’t make up the majority of business. As I mentioned in Basel last year, the distance between number 15 and number 10 is not huge. It’s just a matter of how capable we are to grow in response to the competition. We grew fast last year, so if we repeat that this year and next, it’s going to be a matter of three to five years—and I see no reason why we shouldn’t get there.
We are one of the few watch companies with a very strong feminine dimension. If you look at the watch universe, it consists mainly of men’s watch companies—the market is saturated. If you talk with retailers, their main issue, especially with the slowdown of the growth rate, is that they’re overwhelmed by masculine brands and, conversely, short of options for women. The brands tend to make smaller sizes of their masculine icons, but they’re not true ladies watches. They are just smaller. The advantage for Bulgari and a few other companies is that we’re genuinely feminine, because everything we do comes out of jewellery. More than ever, we’re meeting the needs of those looking for genuine creativity for women.