Last year you said Bul­gari was aim­ing to join watch­mak­ing’s top 10. How’s that go­ing?

Hong Kong Tatler - - Style -

this is beau­ti­ful and ex­tra­or­di­nary, it doesn’t make up the ma­jor­ity of busi­ness. As I men­tioned in Basel last year, the dis­tance be­tween num­ber 15 and num­ber 10 is not huge. It’s just a mat­ter of how ca­pa­ble we are to grow in re­sponse to the com­pe­ti­tion. We grew fast last year, so if we re­peat that this year and next, it’s go­ing to be a mat­ter of three to five years—and I see no rea­son why we shouldn’t get there.

We are one of the few watch com­pa­nies with a very strong fem­i­nine di­men­sion. If you look at the watch uni­verse, it con­sists mainly of men’s watch com­pa­nies—the mar­ket is sat­u­rated. If you talk with re­tail­ers, their main is­sue, es­pe­cially with the slow­down of the growth rate, is that they’re over­whelmed by mas­cu­line brands and, con­versely, short of op­tions for women. The brands tend to make smaller sizes of their mas­cu­line icons, but they’re not true ladies watches. They are just smaller. The ad­van­tage for Bul­gari and a few other com­pa­nies is that we’re gen­uinely fem­i­nine, be­cause ev­ery­thing we do comes out of jew­ellery. More than ever, we’re meet­ing the needs of those look­ing for gen­uine cre­ativ­ity for women.

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