Good Vibes

Pi­aget cel­e­brates 25 years of the Pos­ses­sion range with fun new styles, writes Em­i­lie Yabut-ra­zon

Hong Kong Tatler - - Style -

ewellery in mo­tion, such as a ring with a ro­tat­ing band, stack­able di­a­mond ban­gles or in­ter­lock­ing pen­dants, all come to­gether in Pi­aget’s spir­ited take on tal­is­man jew­els—pieces cre­ated with a per­son’s good luck and well-be­ing in mind. The com­pany, which launched the orig­i­nal Pos­ses­sion col­lec­tion in 1990, now presents Pos­ses­sion 3.0, a se­ries that in­cor­po­rates new rings and ban­gles. The range in­cludes a sim­ple ring that pairs pink gold and a cen­tral di­a­mond, and a gem-set ver­sion fully pavéd with five rows of the bril­liant-cut di­a­monds.

Pi­aget’s brand am­bas­sador, actress and two-time Os­car-nom­i­nee Jes­sica Chas­tain, will fea­ture in the col­lec­tion’s com­ing cam­paign and has ex­pressed her de­light at the new Jes­sica Chas­tain wears the lat­est Pos­ses­sion rings in pink gold with di­a­monds range. “Ever since I’ve worn rings, I’ve al­ways been the girl that has turned them—and how in­cred­i­ble that th­ese rings are ac­tu­ally de­signed to turn,” she says.

Chabi Nouri, Pi­aget’s direc­tor of jew­ellery mar­ket­ing and com­mu­ni­ca­tions, says the brand is at­tuned to the needs of con­tem­po­rary women living fast-paced lives. “Turn­ing [the jew­ellery] around is about tak­ing a spe­cial mo­ment just for your­self, a time to re­ceive re­newed en­ergy,” she says.

Mal­leable, ra­di­ant and non-tar­nish­ing, gold has proven to be the per­fect can­vas for the three gen­er­a­tions of Pi­aget ar­ti­sans that have been sculpt­ing in­tri­cate jew­ellery pieces since the 1960s, when the com­pany be­gan cre­at­ing jew­ellery to com­ple­ment its watches. Pi­aget cul­ti­vated the skills needed to pro­duce qual­ity pieces in-house, em­ploy­ing lap­i­daries, gem cut­ters and gem set­ters.

To­day, Pi­aget’s jew­ellery ac­counts for more than one-third of the com­pany’s sales. In an era of stan­dard­ised luxury, where many brands out­source most of the pro­cesses in­volved in the cre­ation of a piece of jew­ellery, it’s the com­mit­ment to pro­mot­ing and prop­a­gat­ing ar­ti­sanal tech­niques that makes Pi­aget stand out.

TURN­ING POINT

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