Gigi Chao

Hong Kong Tatler - - Features -

Busi­ness­woman Gigi Chao founded the Faith in Love Foun­da­tion (FILF) in 2008 to help al­le­vi­ate poverty and re­mind young peo­ple about the power of art as a medium of com­mu­ni­ca­tion.

“Be­fore I launched the Faith in Love Foun­da­tion, I’d dab­bled in a num­ber of busi­nesses and, while they were all prof­itable, there was some­thing empty about em­ploy­ing 50 peo­ple ex­clu­sively ded­i­cated to mak­ing money. So I de­cided to found the FILF. To­day we sup­port a num­ber of un­der­priv­i­leged young peo­ple who have fallen through the cracks of the so­cial wel­fare sys­tem and need help find­ing their feet. Hope is a ten­der flame, and we fo­cus on keep­ing it alight by giv­ing young peo­ple the con­fi­dence and skills they need for adult­hood. Rais­ing money is rel­a­tively easy in Hong Kong—i mainly do it through rob­bing my friends. In fact, I’m sur­prised I still have friends! My big­gest headache is get­ting Hongkongers to re­alise that we are all re­spon­si­ble for im­prov­ing the lives of the less for­tu­nate peo­ple in our so­ci­ety. We live in a fast-paced city and it’s easy to want in­stant grat­i­fi­ca­tion, and char­i­ta­ble giv­ing is no dif­fer­ent. But the prob­lems Hong Kong faces are com­plex and will take time to fix. That said, there are many lo­cal phil­an­thropic fig­ures to ad­mire. Sally Lo is, of course, the char­ity tour de force. I also ad­mire my close friends Gigi Fu and John Li, who taught me the im­por­tance of get­ting young peo­ple per­son­ally in­volved with char­i­ties.”

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