An Ex­pert in Skin­care

Erno Las­zlo in­tro­duces new prod­ucts to its Hy­dra-ther­apy Col­lec­tion, which was inspired by ac­tress Au­drey Hep­burn’s lu­mi­nous com­plex­ion

Hong Kong Tatler - - Tatler Focus -

what did screen god­desses Au­drey Hep­burn, Mar­i­lyn Monroe and Greta Garbo all have in com­mon? They all had beau­ti­ful skin—and they were all treated by leg­endary Hun­gar­ian der­ma­tol­o­gist Dr Erno Las­zlo.

Hav­ing stud­ied skin pathol­ogy at univer­sity, Las­zlo founded his first spe­cial­ist in­sti­tute in Bu­dapest in 1927. He quickly be­came fa­mous for heal­ing Princess Stephanie of Hungary’s acute skin prob­lem with an in­no­va­tive cleans­ing rit­ual dubbed “The 30 Splashes” be­cause of its co­pi­ous use of wa­ter, restor­ing her self-es­teem in the process. Af­ter mov­ing to New York and open­ing an in­sti­tute on Man­hat­tan’s Fifth Av­enue in 1939, Las­zlo’s rep­u­ta­tion spread amongst Amer­ica’s elite, and soon the likes of Hep­burn, Monroe, Garbo, Grace Kelly, the Duchess of Wind­sor and Jac­que­line Kennedy Onas­sis were all ded­i­cated Erno Las­zlo skin­care devo­tees.

Las­zlo was renowned for rev­o­lu­tion­is­ing skin­care by cre­at­ing a range of per­son­alised cleans­ing rit­u­als and in­no­va­tive new prod­ucts for his cus­tomers, pi­o­neer­ing the idea of splash­ing wa­ter to deeply cleanse your skin rather than us­ing cold cream. He was also the first to de­velop skin­care ranges es­pe­cially tar­geted at dif­fer­ent com­plex­ion types, plus pre­scribed skin­care pro­grammes de­signed specif­i­cally for teenagers and men. It’s no won­der, then, that Hep­burn once com­mented: “I owe 50 per cent of my beauty to my mother and the other 50 per cent to Erno Las­zlo.”

Although Las­zlo died in 1973, his legacy lives on through his epony­mous prob­lem-solv­ing skin­care line, en­sur­ing that all of us now have ac­cess to his der­ma­to­log­i­cal ge­nius. Even to­day, the Erno Las­zlo range con­tin­ues to use the triedand-tested for­mu­las and cus­tomised twice-daily skin­care rit­u­als orig­i­nally de­vel­oped by the doc­tor him­self, while also cre­at­ing cut­ting-edge new prod­ucts based on his philoso­phies.

The brand’s hero mois­tur­is­ing range, its Hy­dra-ther­apy Col­lec­tion, is inspired by none other than Hep­burn, who Las­zlo ob­served had such well-mois­turised and soft skin that she barely

needed any make-up for her com­plex­ion to glow on screen. He dis­cov­ered that the se­cret be­hind a lu­mi­nous com­plex­ion was not only hy­dra­tion but also al­le­vi­at­ing stress to the skin, and so the Hy­dra-ther­apy Col­lec­tion was born, de­signed to hy­drate and soothe skin at ev­ery level.

The Hy­dra-ther­apy Skin Vi­tal­ity Mask is a fan­tas­tic quick fix for tired, dull and de­hy­drated skin—im­me­di­ately mois­tur­is­ing and re­vi­tal­is­ing skin cells, with a cool­ing sen­sa­tion that re-en­er­gises and al­le­vi­ates the stress caused to skin by air travel, sun­burn, pol­lu­tion and all the other ir­ri­tants of daily city life. Mean­while, the Hy­dra-ther­apy Skin Re­vi­tal­izer cap­tures and locks in mois­ture, smooth­ing away fine lines and wrin­kles, quench­ing dry skin, re­pair­ing dam­aged cells, and in­creas­ing firm­ness and tone.

To com­ple­ment these iconic best­sellers, Erno Las­zlo has now in­tro­duced two new beauty he­roes to fur­ther en­hance that trade­mark “Las­zlo Glow.” The Hy­dra-ther­apy Re­fresh In­fu­sion serum is de­signed to be the first step in de­feat­ing de­hy­dra­tion. Boast­ing a for­mula that’s su­per-light­weight and su­per-ef­fec­tive, it not only treats skin on three lev­els to help re­verse the dam­age caused by dry­ness, but also boosts the ef­fec­tive­ness of the ac­tive in­gre­di­ents in any skin­care prod­ucts that are sub­se­quently ap­plied.

Fi­nally, the Hy­dra-ther­apy Sleep Mem­ory Mask is inspired by NASA’S mem­ory-foam tech­nol­ogy, pro­vid­ing a rev­o­lu­tion­ary weight­less gel tex­ture that cush­ions skin and re­stores youth­ful elas­tic­ity overnight. De­liv­er­ing a po­tent blend of Las­zlo’s sig­na­ture “24-Hour Smart Hy­dra­tor” in­gre­di­ents, this prom­ises to de­liver un­prece­dented mois­ture and vi­tal nu­tri­ents overnight—a true break­through for beauty sleep.

Work­ing to­gether in per­fect har­mony, the Hy­dra-ther­apy Col­lec­tion is a mir­a­cle cure for de­hy­drated and dry skin—es­pe­cially apt for Hong Kong com­plex­ions drained by con­stant air-con­di­tion­ing and air travel—en­sur­ing your skin will be plumper, more sup­ple and recharged with ra­di­ance and vi­tal­ity... just like Au­drey Hep­burn’s.

wa­ter power From left: The Hy­dra-ther­apy

Mem­ory Sleep Mask; the Hy­dra-ther­apy Re­fresh In­fu­sion

star fol­low­ing From top: Iconic celebri­ties such as Au­drey Hep­burn were ar­dent fans

of Erno La­zlo; Hep­burn was also the in­spi­ra­tion be­hind the brand’s Hy­draTher­apy Col­lec­tion

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