Adding water to specialised compacts such as NARS All Day Luminous Powder Foundation or Urban Decay Naked Skin Ultra Definition Powder alters the moisture content, enabling personalised coverage and a smooth finish regardless of skin type.
“It’s more the effect you would like to create that determines whether the foundation should be used wet or dry,” says Jess Yung, national make-up artist at Urban Decay. When used wet, coverage is lighter, providing a perfected, natural skin appearance, while dry delivers greater coverage with a demi-matte finish to facilitate fuss-free touch-ups around the clock.
Contrary to conventional wisdom, Iris Lau, training manager at Helena Rubinstein, recommends users with oilier skin should use foundation wet, as it is long-lasting. They should then apply dry foundation only to the T-zone or cheek side to reduce shine when doing retouches. “Gently tap on the skin to create a lighter, more matte finishing,” says Yung.
TODAY’S DUAL-USE PRODUCTS ARE FORMULATED TO DELIVER ADAPTABLE ON-TREND RESULTS