Swirling a wet blush on to your cheek can sometimes seem more circus-chic than cosmetics connoisseur, but the result is surprisingly sophisticated.
“Wet use creates a semi-matte effect, just like a second skin. It can let the contour seem flawless, with no visible line between the highlighted and shading area,” says Priscilla Yu, lead make-up artist at NARS. “We then use it dry to pop the cheek colour, as the dry pigments impart a natural glow that warms the complexion.”
To create the perfect canvas, Yu recommends using an oil-free moisturiser and primer before applying a blush, such as Burberry Lip and Cheek Bloom or Laneige K- Secret Cushion Tint.