Mar­garet How­ell

Hong Kong Tatler - - Driving Lesson -

LA­BEL LOVER BRAND ORI­GIN Lon­don

de­signer Back­ground Rum­mag­ing through a jum­ble sale in 1970, Mar­garet How­ell found a finely stiched shirt and was inspired to start craft­ing menswear for high-end clien­tele such as Ralph Lau­ren and Paul smith. Open­ing her first store seven years later and re­tail­ing in Paris and Ja­pan, Mar­garet How­ell has be­come in­ter­na­tion­ally recog­nised for her un­der­stated and high-qual­ity men’s and women’s col­lec­tions.

TRADE­MARK de­signs How­ell is renowned for her med­ley of clas­sic el­e­ments with con­tem­po­rary cuts, cre­at­ing the per­fect mix­ture of struc­ture, feel and func­tion­al­ity for “clothes that are meant to be worn in the real world.” With an el­e­ment of her­itage, qual­ity pieces are pro­duced by work­ing with fab­ric spe­cial­ists us­ing tra­di­tional Bri­tish tai­lor­ing tech­niques.

de­sign PHI­LOS­O­PHY Un­fazed by sea­sonal trends, How­ell is inspired by her sur­round­ings when she de­signs, and is care­ful to fo­cus purely on func­tion and aes­thet­ics. “I think of my­self as a hands-on de­signer. For me, it is in­te­gral to my de­sign phi­los­o­phy. It is cru­cial how a piece of cloth­ing feels when worn,” she says. Fo­cus­ing on time­less char­ac­ter­is­tics, her pieces are im­bued with im­pec­ca­bly re­fined de­tails. Time­less styles such as mil­i­tary green over­coats and ar­gyle sweaters are re­worked and re­fined in How­ell’s au­tumn col­lec­tion

Mid-cen­tury Mod­ern

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