Indian jewellery brand Nirav Modi unveiled its first boutique in East Asia in September—at Elements in Hong Kong. The store showcases the brand’s six core jewellery collections, which focus on fancy cuts for diamonds. Visitors can also try on oneoff high jewellery pieces and a curated selection of bridal jewels. Indian-born Nirav Modi was raised in Antwerp and comes from three generations of diamantaires. He launched his brand in 2010 and has gained a reputation for his tightly engineered, exquisitely worked jewellery that has sold well at Sotheby’s and Christie’s auctions.