Bella Freud

Hong Kong Tatler - - Style - LA­BEL LOVER

KNIT WIT Great-grad-daugh­ter of psy­cho­an­a­lyst Sig­mund Freud and daugh­ter of artist Lu­cian, Bella’s prove­nance is steeped in bo­hemian glam­our. She trained un­der Vivi­enne West­wood in the ’80s be­fore launch­ing her epony­mous la­bel in 1990 and has since gone on to charm the fash­ion world with her idio­syn­cratic de­signs.

MAK­ING SWEATERS SEXY Freud’s witty word jumpers come in an ar­ray of su­per-luxe brightly coloured Merino wool. They shot to cult sta­tus when Alexa Chung was papped in the “Je t’aime Jane” jumper in 2011, and with other scrawls of “Gins­berg is God” and “1970,” Bella’s are most def­i­nitely the fash pack’s jer­seys du jour.

JUMPER HEAD The au­tumn-win­ter col­lec­tion is called 7 Heures du Matin and cel­e­brates the reck­less­ness of the mu­sic scene of the ’70s. The new word jumpers are “7 Heures du Matin,” “Into This” and “The Pop Group.” Orig­i­nal de­signs now come in cash­mere and there’s good news for those in sun­nier climes—bella is now putting her pithy pen to T-shirts.

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