Marcelo bur­lon

la­bel lover

Hong Kong Tatler - - Style -

Dance­floor De­signer Be­fore his foray into fash­ion, ar­gen­tinian-born Milan res­i­dent and tastemaker Marcelo Bur­lon had a suc­cess­ful ca­reer as a party plan­ner, pho­tog­ra­pher, art di­rec­tor and DJ in Milan.

My Gang The County of Milan brand be­gan life as a se­ries of printed T-shirts that Bur­lon made for him­self and the cool kids who came to his club nights to dis­tin­guish them­selves. it has since ex­ploded into a glob­ally avail­able streetwear line that had its de­but show­ing at Florence’s Pitti Uomo in 2014.

#coun­ty­ofmi­lan Much of the suc­cess of the brand can be at­trib­uted to Bur­lon’s use of so­cial me­dia plat­forms and the cult fol­low­ing his de­signs have gar­nered. His graphic T-shirts, sharp tai­lor­ing and high-con­trast dig­i­tal pho­to­graphic prints have been sported by the likes of Drake, lewis Hamil­ton and a$ap rocky. Bur­lon’s hands-on use of in­sta­gram—he makes a point of per­son­ally com­ment­ing on im­ages county of Milan fans have posted—has cre­ated a de­vout on­line fan base.

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