Dancefloor Designer Before his foray into fashion, argentinian-born Milan resident and tastemaker Marcelo Burlon had a successful career as a party planner, photographer, art director and DJ in Milan.
My Gang The County of Milan brand began life as a series of printed T-shirts that Burlon made for himself and the cool kids who came to his club nights to distinguish themselves. it has since exploded into a globally available streetwear line that had its debut showing at Florence’s Pitti Uomo in 2014.
#countyofmilan Much of the success of the brand can be attributed to Burlon’s use of social media platforms and the cult following his designs have garnered. His graphic T-shirts, sharp tailoring and high-contrast digital photographic prints have been sported by the likes of Drake, lewis Hamilton and a$ap rocky. Burlon’s hands-on use of instagram—he makes a point of personally commenting on images county of Milan fans have posted—has created a devout online fan base.