From pow­er­ful politi­cians to self-made su­per­stars, Na­dine Bate­man ex­plores the myr­iad rea­sons why dy­namic fe­males love Rolex

Hong Kong Tatler - - Style -

The Rolex watches pow­er­ful fe­males love to wear

As she steps up to the podium and speaks in front of an au­di­ence of thou­sands, Hil­lary Rod­ham Clin­ton is judged on what she says, as an im­por­tant po­lit­i­cal fig­ure ought to be. How­ever, there will al­ways be those who are in­ter­ested in the way this pow­er­ful woman presents her­self—how she styles her hair, the clothes she wears, and even the shade of lip­stick she chooses will be scru­ti­nised and eval­u­ated.

As a for­mer first lady and sec­re­tary of state of the United States and now a can­di­date for the Demo­cratic pres­i­den­tial nom­i­na­tion, Clin­ton is fully aware of this, which is why she se­lects all th­ese things with care. Could it be why she opts for a Rolex as her pre­ferred time­piece? Clin­ton is fre­quently pho­tographed at high-pro­file events wear­ing her two-tone Lady-date­just.

She’s not the only pow­er­ful woman to choose the brand. A pha­lanx of oth­ers, in­clud­ing ten­nis stars Li Na and Caro­line Woz­ni­acki, jazz singer Diana Krall and fash­ion icon Vic­to­ria Beck­ham, wear their Rolexes with di­verse style yet equal pride.

The in­stantly recog­nis­able Rolex is seen as the quin­tes­sen­tial “achieve­ment” watch, a time­piece that is pre­sented as a gift to mark no­table mo­ments in a woman’s life, such as aca­demic suc­cess, a hard-won pro­mo­tion, a savvy ac­qui­si­tion, and mile­stone birth­days and an­niver­saries. Ac­quir­ing a Rolex is like re­ceiv­ing an Os­car for a wide range of per­sonal per­for­mances.

While trends in watches may come and go as swiftly as this sea­son’s fash­ion, Rolex creates time­less pieces. Most women have a va­ri­ety of watches for dif­fer­ent oc­ca­sions and out­fits, but the Rolex Oys­ter Per­pet­ual Lady-date­just 28 is an el­e­gant ac­ces­sory for just about ev­ery cir­cum­stance—whether it’s paired with a smart busi­ness suit, a voluptuous date dress, a chic jump­suit, a clas­sic white T-shirt and jeans, or a set of lux­u­ri­ous lin­gerie. It also makes the vi­tal tran­si­tion from day to evening and from work to play. You can wear it with any­thing—or even noth­ing; it’s a time­piece that’s most definitely as sexy as it is smart.

You can even wear it to the gym in your sweat-stained Ly­cra if you really want to, not to men­tion while swim­ming, sail­ing or jet-ski­ing, be­cause the Lady-date­just 28 is wa­ter­proof as well as el­e­gant. The case is guar­an­teed wa­ter­proof to a depth of 100 me­tres, as are all Oys­ters. It was a woman— Mercedes Gleitze—who first proved that un­equiv­o­cally when she swam across the English Chan­nel in 1927 wear­ing an Oys­ter.

It’s im­pos­si­ble not to ap­pre­ci­ate the glam­our of the Lady-date­just 28, one version of which is vir­tu­ally drip­ping with daz­zling di­a­monds. It also has some fine new de­tails well worth ob­serv­ing, such as a unique colour ef­fect on some di­als, which is cre­ated in a dual process by print­ing a very fine mo­tif on a tra­di­tional sun­ray fin­ish. In ad­di­tion, new gem-set hour mark­ers en­hance its fem­i­nin­ity. Th­ese de­signs are ex­clu­sive to the new Lady-date­just.

The Oys­ter Per­pet­ual Ladydate­just 28 is at­tached to a pres­ti­gious Pres­i­dent bracelet or on an el­e­gant Ju­bilee bracelet in solid gold or plat­inum with a new con­cealed at­tach­ment be­neath the bezel. This im­pres­sive time­piece is equipped with the cal­i­bre 2236, a new-gen­er­a­tion self-wind­ing me­chan­i­cal move­ment en­tirely de­vel­oped and man­u­fac­tured by Rolex. Equipped with the Sy­loxi hair­spring in sil­i­con that’s patented by the com­pany, it of­fers a su­perla­tive level of chrono­met­ric per­for­mance un­par­al­leled on a ladies’ watch.

This year, Rolex is also in­tro­duc­ing three ex­cep­tional ver­sions of its Oys­ter Per­pet­ual Date­just Pearlmaster in a new 39mm size. The mod­els come in 18K white or yel­low gold, with the bezels set with 48 baguet­te­cut sap­phires. The stones come in a range of colours, from blue to fuschia on the white-gold version and or­ange to yel­low on the yel­low-gold model. All of the ver­sions are equipped with the new Cal­i­bre 3235, a Cosc-cer­ti­fied chronome­ter. There are three di­als to choose from: fancy pink, fancy green and fancy or­ange, and an op­tion of di­a­mond-set 6 or 9, or fully pavéd.

While horol­ogy for women that in­volves com­plex tech­nol­ogy is of­ten over­looked, Rolex has long made a sig­nif­i­cant con­tri­bu­tion to this seg­ment of the mar­ket. A woman’s Rolex is not merely a piece of wrist candy—which is just as well. Af­ter all, we women wouldn’t choose our car just be­cause it’s a nice colour, or our lap­top sim­ply be­cause it fits in our hand­bag; of course, both are con­sid­er­a­tions, but they’re not a pri­or­ity.

We need our gor­geous time­pieces to of­fer use­ful func­tions, just like their male coun­ter­parts. Rolex clearly un­der­stands that—it doesn’t ex­pect women to choose be­tween a se­ri­ous watch and a fem­i­nine one. The brand syn­ony­mous with pre­ci­sion of­fers plenty to marvel at in the nim­bly con­structed mech­a­nism of the new Lady-date­just and the Date­just Pearlmaster, which are among the first women’s watches in the world to be cer­ti­fied as chronome­ters for their pre­ci­sion.

Ev­i­dently, the Rolex Oys­ter Per­pet­ual Lady-date­just 28 is both gor­geous and re­li­able. And what woman doesn’t want that?


Rolex Oys­ter Per­pet­ual Ladydate­just 28 in Everose gold with di­a­monds

LADIES’ CHOICE From top: Ten­nis player Caro­line Woz­ni­acki, Hil­lary Rod­ham Clin­ton and ten­nis player Li Na are among the suc­cess­ful women who wear Rolex; the new Rolex Oys­ter Per­pet­ual Date­just Pearlmaster in fancy or­ange and fancy green di­als in yel­low gold

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