Shin­ing Stars

A new video by Cartier pays trib­ute to the glam­our of Hol­ly­wood mu­si­cals while show­cas­ing its lat­est ex­quis­ite de­signs

Hong Kong Tatler - - Tater Focus -

It’s nighttime in Paris and the City of Light; the play­ground for lovers, sparkles and shim­mers as a beau­ti­ful woman sashays con­fi­dently along the French cap­i­tal’s el­e­gant streets.

From the Rue de la Paix to place Vendôme; from Con­corde to Grand Palais, the ra­di­ant red­head turns heads in a stun­ning scar­let dress that swishes sen­su­ously as her hips sway.

She is adorned in the most rav­ish­ing jewels: a gleam­ing, pear-shaped di­a­mond neck­lace from the Royal Cartier High Jew­ellery Col­lec­tion, and lus­trous bracelets which en­hance her lu­mi­nous beauty.

She is clearly happy to be who she is: in that place, at that time, with all that she has and knows. Soon she will dis­cover the ul­ti­mate trea­sure in­side a red box: a sur­prise so de­light­ful that a range of emo­tions light up her per­fect fea­tures. The ex­quis­ite cre­ation is a plat­inum ring paved with di­a­monds, from the Cartier High Jew­ellery Col­lec­tion—a ring of ethereal beauty that she ea­gerly slips on her el­e­gant fin­ger.

Some­where an orchestra strikes up an epic tune and a troupe of male dancers in tuxe­does ap­pear to ser­e­nade her as she se­duc­tively sings, “Di­a­monds are a Girl’s Best Friend.”

This is the out­line of the cap­ti­vat­ing new film from Cartier cre­ated to show­case the brand’s lat­est daz­zling de­signs. The film is ti­tled All About Cartier Di­a­monds and it is di­rected by Jo­han Renck, the Swedish mu­si­cian and award-win­ning di­rec­tor of mu­sic videos, TV shows and com­mer­cials who has worked with the likes of Madonna, Bey­once and Kylie Minogue as well as top-notch brands such as Nike, Mercedes, Dom Pérignon and Karl Lager­feld for H&M. French mag­a­zine CB News named him “the Num­ber One di­rec­tor of mu­sic videos and com­mer­cials in the world.” Renck has also di­rected episodes of Break­ing Bad and The Walk­ing Dead and he makes fea­ture films, one of which has pre­miered at the pres­ti­gious Sun­dance Fes­ti­val.

For those fa­mil­iar with his work, this 90-sec­ond film is evoca­tive of Renck’s style that in­cor­po­rates mu­sic, emo­tion, beauty and ro­mance. As he says, “I’ve be­come more and more in­clined in my work to dis­cover what sort of emo­tions I like to por­tray. [I have the] . . . cre­ativ­ity and the abil­ity to trans­form that into ac­tion.”

For this film, Renck has clearly been heav­ily in­flu­enced by the Hol­ly­wood of yes­ter­year. Those who know their en­ter­tain­ment history will be agog at the mul­ti­ple ref­er­ences to the won­der­ful ar­ray of mu­si­cals from Tin­sel­town in its hey­day. The ro­man­tic—and of­ten comedic—films of the 1930s, ‘40s and ‘50s, such as An Amer­i­can in Paris (1951) star­ring Gene Kelly and Les­lie Caron and The Band­wagon (1953) star­ring Fred As­taire and Cyd Charisse, which many crit­ics con­sider just as sen­sa­tional for its singing, danc­ing and ro­man­tic sto­ry­line as the bet­ter known Singing in the Rain star­ring Gene Kelly.

Cast­ing Karen El­son as the star of this 90-sec­ond tri­umph is in­spired: the English model and mu­si­cian—dubbed “fash­ion’s favourite red­head” by Amer­i­can Vogue— de­liv­ers a be­witch­ing per­for­mance.

Nashville-based El­son, who was once mar­ried to Jack White of the White Stripes, is a tal­ented singer and found­ing mem­ber of the New York-based po­lit­i­cal cabaret troupe the Cit­i­zens Band. A much in-de­mand model, she has also graced the run­ways and fronted cam­paigns for the gamut of in­ter­na­tional de­sign­ers in­clud­ing Marc Ja­cobs, Chanel, Yves Saint Lau­rent, Dior, Gucci, et al as well as ap­pear­ing in nu­mer­ous short films.

For this video El­son is styled to re­sem­ble a con­tem­po­rary Rita Hay­worth, Gin­ger Rogers or Mar­i­lyn Mon­roe—the Hol­ly­wood sirens who once lit up the sil­ver screen with their tal­ent, vi­vac­ity and unique brand of tra­di­tional Hol­ly­wood glam­our.

The gor­geous, floaty, dimmed-hem dress is re­mark­ably sim­i­lar to that de­signed for dancer and ac­tress Cyd Charisse for her clas­sic dance se­quence in The Band­wagon mu­si­cal, while the song ‘Di­a­monds are a Girl’s Best Friend’, was, of course, made fa­mous by Mar­i­lyn Mon­roe and Jane Rus­sell in the 1953 film, Gen­tle­men Pre­fer Blondes (also filmed in Paris).

It may be an old-fash­ioned love story, but this film is a brought bang up-to-date by a multi-tal­ented team and, of course, Cartier’s in­com­pa­ra­ble jew­ellery.

BRIL­LIANT NIGHT The lady in Cartier’s film

wears a pear-shaped di­a­mond neck­lace from the Royal Cartier High

Jew­ellery col­lec­tion

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