New Kid on the Block

Land Se­cu­ri­ties is help­ing to re­vi­talise Lon­don’s Vic­to­ria dis­trict with its Kings Gate lux­ury res­i­den­tial de­vel­op­ment

Hong Kong Tatler - - Tatler Focus -

Property buy­ers and in­vestors alike are rush­ing to the door as one of the UK’S big­gest property de­vel­op­ers, Land Se­cu­ri­ties, re­cently an­nounced the com­ple­tion of its Kings Gate lux­ury de­vel­op­ment in Vic­to­ria.

Of the 100 apart­ments for sale in the de­vel­op­ment, only 13 are left—and it’s not hard to see why buy­ers are rush­ing to buy th­ese apart­ments, which are priced at £2,025 per square foot for a three-bed­room apart­ment and can go up to £10 mil­lion for a pent­house.

“To start with, Vic­to­ria is the real sell here. The lo­ca­tion is in the post­code of SW1, which is unar­guably num­ber-one, as its neigh­bours are Knights­bridge and Bel­gravia,” says Tom Eshelby, res­i­den­tial di­rec­tor at Land Se­cu­ri­ties. “Then from a res­i­den­tial per­spec­tive, we will be see­ing Vic­to­ria in a whole new light… from a pretty dreary for­got­ten sub­urb, al­beit right in the heart of Lon­don, trans­formed and revitalised back into some­where that peo­ple want to go and be­fits its lo­ca­tion.”

What Eshelby speaks of is the way that the devel­op­ments by Land Se­cu­ri­ties have been trans­form­ing and re­brand­ing the dis­trict. Where it once was as­so­ci­ated with out­dated ar­chi­tec­ture, 1960s of­fices, and what he terms “un­cool and dull of­fice ten­ants,” new devel­op­ments such as Kings Gate and the Nova build­ing have been help­ing to re­shape the dis­trict.

Sit­u­ated along­side the Zig Zag build­ing, Kings Gate will be right in the hub of the new re­gen­er­a­tion zone and is the work of renowned ar­chi­tect Pa­trick Lynch, who has taken in­spi­ra­tion from nearby icons such as Buck­ing­ham Palace and the Houses of Par­lia­ment.

“It’s a hand­some build­ing and a good-look­ing piece of ar­chi­tec­ture,” says Eshelby. “Lynch Ar­chi­tects has done a great job of cre­at­ing some­thing that stands out, and has in­tro­duced a kind of qual­ity and va­ri­ety of ar­chi­tec­ture that should bring back some char­ac­ter and a feel­ing of qual­ity to Vic­to­ria.”

Land Se­cu­ri­ties has also launched an­other proud project in the dis­trict—the Nova build­ing, which with more than a mil­lion square foot of space has brought a host of new re­tail and din­ing con­cepts to the area, show­cas­ing a num­ber of renowned chefs and restau­ra­teurs such as Ja­son Ather­ton, Ross Shon­han (the chef-pro­pri­etor of Bone Dad­dies) and Adam White.

“Nova is the fi­nal bit of a huge 10-year re­gen­er­a­tion for Vic­to­ria,” says Eshelby. With a size­able offering of sexy re­tail and food of­fer­ings, th­ese devel­op­ments are go­ing to change the way peo­ple see the area, he says—and it also ex­plains why peo­ple are rush­ing to the door to get in on the op­por­tu­nity.

“It’s go­ing to be a big splash and it’s great for the peo­ple who have bought in the build­ing, be­cause their ten­ants are go­ing to want to live there,” says Eshelby.

fly­ing High The in­te­rior of one of the apart­ments in Kings Gate; the com­plex had 100 apart­ments for sale—just 13 are left

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.