Chang­ing of the Guard

Adler wel­comes a new gen­er­a­tion of lead­ers and cre­atives as the fam­ily mai­son cel­e­brates its 130th year, writes Em­i­lie Yabut-ra­zon

Hong Kong Tatler - - Style -

hange is afoot at high jew­ellery house Adler as a new gen­er­a­tion takes the reins at its Geneva Hq—and at its part­ner in Hong Kong. But fans of the brand, which boasts 130 years of in­no­va­tion and aris­to­cratic pa­tron­age, should not fear, ac­cord­ing to Allen Adler, a fourth-gen­er­a­tion mem­ber of the fam­ily com­pany. “Our out­look is not to change rad­i­cally, but to up­date,” says Allen, who has taken over from his fa­ther, Franklin, as CEO since fore­shad­ow­ing the move dur­ing a visit to Hong Kong in Oc­to­ber.

“We’re very lucky that the pre­vi­ous gen­er­a­tions have handed us an amaz­ing legacy,” says Allen, whose wife, Daisy, now heads up sourc­ing and oper­a­tions. “We have a shared pas­sion for strong, beau­ti­ful pieces that have a wow fac­tor, and we all have a de­sire to share our love and knowl­edge of gems with oth­ers.” Allen is echoed by cousin Karen Adler, in­com­ing head of sales, mar­ket­ing and com­mu­ni­ca­tions, who says the brand will see an evo­lu­tion rather than a revo­lu­tion. “We re­spect what we’ve been given, and we want to take the next step,

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