Changing of the Guard
Adler welcomes a new generation of leaders and creatives as the family maison celebrates its 130th year, writes Emilie Yabut-razon
hange is afoot at high jewellery house Adler as a new generation takes the reins at its Geneva Hq—and at its partner in Hong Kong. But fans of the brand, which boasts 130 years of innovation and aristocratic patronage, should not fear, according to Allen Adler, a fourth-generation member of the family company. “Our outlook is not to change radically, but to update,” says Allen, who has taken over from his father, Franklin, as CEO since foreshadowing the move during a visit to Hong Kong in October.
“We’re very lucky that the previous generations have handed us an amazing legacy,” says Allen, whose wife, Daisy, now heads up sourcing and operations. “We have a shared passion for strong, beautiful pieces that have a wow factor, and we all have a desire to share our love and knowledge of gems with others.” Allen is echoed by cousin Karen Adler, incoming head of sales, marketing and communications, who says the brand will see an evolution rather than a revolution. “We respect what we’ve been given, and we want to take the next step,