The Se­cond Wave

Smart­watches fi­nally en­tered the main­stream last year. Sean Li as­sesses the first devices and their likely ef­fect on the lux­ury watch mar­ket

Hong Kong Tatler - - Style -

here’s lit­tle ar­gu­ment that 2015 marked the year smart­watches (or, rather, con­nected devices) truly ar­rived on the world stage. While some devices were quite niche, such as fit­ness track­ers and ad­vanced elec­tronic watches with global po­si­tion­ing, Ap­ple brought the term to the main­stream with a range of fash­ion­able, cool items for your wrist. How many man­u­fac­tur­ers can lay claim to gen­er­at­ing queues of keen buy­ers around the world? While it didn’t reach the frenzy a new iphone gen­er­ates, there was con­sid­er­able in­ter­est that ex­tended be­yond Ap­ple fa­nat­ics.

In the build-up to that launch, Tag Heuer started work­ing fu­ri­ously be­hind the scenes to de­velop its Con­nected watch in part­ner­ship with tech gi­ants In­tel and Google. The smart­watch was launched in New York in Novem­ber to great fan­fare, gen­er­at­ing queues of those who need to be on the edge of tech­nol­ogy. While its op­er­at­ing sys­tem, An­droid Wear, is al­ready in use in a num­ber of smart­watches, the Tag Heuer Con­nected rep­re­sents the first watch from a Swiss brand to fully em­brace this nascent seg­ment.

Other watch brands have also dipped their toes into the con­nected de­vice pool, namely Montblanc with its E- Strap, IWC Schaffhausen with its Con­nect de­vice (which may have been for­mally un­veiled by the time you read th­ese lines), Bre­itling with its Ex­ospace B55, Frédérique Con­stant and its sis­ter brand, Alpine, and Swatch. Each has a very dif­fer­ent ap­proach to con­nec­tiv­ity, which is nat­u­ral given the emerg­ing na­ture of the mar­ket. The num­ber of de­vel­op­ments over the past few months is quite spec­tac­u­lar, even with­out in­clud­ing the smaller projects seek­ing to bring this func­tion­al­ity to the wrist.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.