La­bel lover

Isa arfen

Hong Kong Tatler - - Style -

Fol­low­ing stints work­ing at Marni, Lan­vin, Marc Jacobs and Chloé, Cen­tral Saint Mar­tins grad­u­ate Ser­a­fina Sama founded her wom­enswear la­bel in late 2011. Named af­ter her grand­mother and an ana­gram of her own name, Isa Arfen has an ir­rev­er­ent, ec­cen­tric de­sign ethos in­spired by the strong, fe­male fig­ures Sama ob­served grow­ing up in Italy—think a de­lec­ta­ble melange of Ital­ian ir­rev­er­ence and Sama’s own Not­ting Hill girl cool. “To me, fash­ion is about de­sire, beauty and fun. It’s not about dress­ing up in a cos­tume. Isa Arfen is about a real woman dress­ing for her real life and re­ally en­joy­ing it.” And this sense of fun per­me­ated her Cre­ole-in­flected spring­sum­mer 2016 col­lec­tion—a hol­i­day wardrobe of over­sized white shirts, boxy lace jack­ets and big, bold ruf­fles in a grown-up pal­ette of greys and olive greens gen­er­ously pep­pered with lash­ings of lu­mi­nous fuch­sia and gera­nium. Off­beat yet smart su­per­cropped capris come in silk and shan­tung, while a stand­out skirt em­bel­lished with rhine­stones and cowry shells is the sort of gar­ment you could wear ev­ery evening on a hot hol­i­day and never tire of it. Th­ese are the clothes your ec­cen­tric aunt flings in her bag when her dash­ing but das­tardly beau whisks her off to spend the sum­mer drink­ing rum in the Caribbean—fun, fem­i­nine and yet, as Sama stresses, “noth­ing too pre­cious.”

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