Turkish-born and educated in Switzerland, Umit Benan
launched his eponymous label in 2009 and won Pitti Uomo’s prestigious Who is on Next award in 2010. As well as running his own critically acclaimed menswear line, Benan (inset) took the helm as creative director of Italian fashion house Trussardi’s menswear and womenswear from 2011 to 2013. He now focuses on making his signature Ottoman-influenced bold tailoring and sportswear
for men, and recently opened a store in Japan that created much buzz. Benan’s spring/summer 2016 collection, Comandante, which he showed in a Peruvian restaurant on the outskirts of Paris, imagines Fidel Castro and Che Guevara celebrating their victory over the dictator
Fulgencio Batista in a Havana nightclub with cigars and Cuba libres. Gentle military details—desert boots, shirt jackets with lapels—abound in suave ensembles
in army green and air force blue. Benan’s boys are modern-day Hemingways, equally at home swilling a martini at Havana’s Floridita or Harry’s New York Bar in
Paris. This brand is most certainly one to watch.