La­bel lover

Hong Kong Tatler - - Style -

Turk­ish-born and ed­u­cated in Switzer­land, Umit Be­nan

launched his epony­mous la­bel in 2009 and won Pitti Uomo’s pres­ti­gious Who is on Next award in 2010. As well as run­ning his own crit­i­cally ac­claimed menswear line, Be­nan (in­set) took the helm as cre­ative di­rec­tor of Ital­ian fash­ion house Trussardi’s menswear and wom­enswear from 2011 to 2013. He now fo­cuses on mak­ing his sig­na­ture Ot­toman-in­flu­enced bold tai­lor­ing and sports­wear

for men, and re­cently opened a store in Ja­pan that cre­ated much buzz. Be­nan’s spring/sum­mer 2016 col­lec­tion, Co­man­dante, which he showed in a Peru­vian restau­rant on the out­skirts of Paris, imag­ines Fidel Cas­tro and Che Gue­vara cel­e­brat­ing their vic­tory over the dic­ta­tor

Ful­gen­cio Batista in a Ha­vana night­club with cigars and Cuba li­bres. Gen­tle mil­i­tary de­tails—desert boots, shirt jack­ets with lapels—abound in suave en­sem­bles

in army green and air force blue. Be­nan’s boys are mod­ern-day Hem­ing­ways, equally at home swill­ing a mar­tini at Ha­vana’s Floridita or Harry’s New York Bar in

Paris. This brand is most cer­tainly one to watch.

Giorgio Armani

Bottega Veneta

Her­mès

Gucci

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