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Hong Kong Tatler - - Life | Wine -

New Zealand’s Mud House, one of Ac­co­lade Wines’ brands, is to spon­sor the Bri­tish and Ir­ish Lions rugby union team’s tour of New Zealand next year—caus­ing an out­cry that a Kiwi brand is back­ing a ri­val team. But Ac­co­lade’s wine­maker played down the im­pli­ca­tions, say­ing lo­cals would be more for­giv­ing by the time the games start. The cam­paign is mostly fo­cused on the UK at present, with a to­tal of £2 mil­lion to be spent. Mud House will also spon­sor cov­er­age of the var­i­ous rugby com­pe­ti­tions in the south­ern hemi­sphere.

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