Give it a try
New Zealand’s Mud House, one of Accolade Wines’ brands, is to sponsor the British and Irish Lions rugby union team’s tour of New Zealand next year—causing an outcry that a Kiwi brand is backing a rival team. But Accolade’s winemaker played down the implications, saying locals would be more forgiving by the time the games start. The campaign is mostly focused on the UK at present, with a total of £2 million to be spent. Mud House will also sponsor coverage of the various rugby competitions in the southern hemisphere.