Rosie OUT­LOOK

Amer­i­can de­signer Rosie As­soulin is en­joy­ing a sparkling year thanks to un­lim­ited crys­tals from Swarovski

Hong Kong Tatler - - Style -

New york fash­ion de­signer Rosie As­soulin is cer­tainly one to watch this year. Not only has she been turn­ing fa­mous heads— Bey­oncé wore one of her body­suits in her For­ma­tion mu­sic video and Solange Knowles has walked the red car­pet in her creations—but she’s also start­ing to scoop up awards. As­soulin, who launched her epony­mous la­bel with her hus­band Max in 2014, won Swarovski’s award for best emerg­ing wom­enswear de­signer at the Coun­cil of Fash­ion De­sign­ers of Amer­ica awards last year. She was later cho­sen to be one of 15 brands to par­tic­i­pate in the 2016 Swarovski Col­lec­tive, a pro­gramme started by Nadja Swarovski, Is­abella Blow and Alexander Mcqueen in 1999 aimed at el­e­vat­ing the use of crys­tals in fash­ion. In ad­di­tion to fi­nan­cial sup­port, Swarovski pro­vided an un­lim­ited sup­ply of crys­tals for the cre­ation of As­soulin’s spring/sum­mer 2016 col­lec­tion.

The de­signer, who spent time work­ing un­der Os­car de la Renta and Al­ber El­baz, is best known for fus­ing sportswear el­e­ments with sculpted shapes, so in­cor­po­rat­ing crys­tals into her de­signs was ini­tially a chal­lenge. “We were a lit­tle hes­i­tant about try­ing some­thing new, but at some point you just have to ask, ‘Why not?’” The re­sult is a shim­mer­ing series of re­laxed crêpe silk sep­a­rates with neatly ar­ranged crys­tals that al­most re­sem­ble Pan­tone swatches. “I can imag­ine the shirt worn over a swim­suit dur­ing the high sum­mer,” says As­soulin. “Beach­wear doesn’t nec­es­sar­ily come to mind when you think crys­tals, but it’s just so beau­ti­ful when it catches the light.”

The part­ner­ship will con­tinue well into the com­ing sea­son with a col­lec­tion un­der the Ate­lier Swarovski la­bel. As­soulin will be draw­ing on her time at jew­ellery la­bel Lee An­gel and prom­ises to daz­zle with cut­ting-edge ac­ces­sories. With a la­bel just two years young, As­soulin is al­ways ready to em­brace new op­por­tu­ni­ties. “If it feels right and it’s fun, then I’m on board.”

SHAPE SHIFTER Award-win­ning de­signer Rosie As­soulin takes a graphic ap­proach with her new col­lec­tion, neatly ar­rang­ing crys­tals in a grid

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