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LÉA DASSONVILLE

Hong Kong Tatler - - Style Watches -

DEPUTY MAR­KET­ING DI­REC­TOR FOR TIME­PIECES, VAN CLEEF & ARPELS BACK­GROUND With both her French fa­ther and Ar­gen­tinean mother be­ing crafts­men, Paris-raised Dassonville was ex­posed to dif­fer­ent cul­tures and forms of art at a young age. Her pas­sion for art de­vel­oped along­side a fas­ci­na­tion with the world of lux­ury. Dassonville stud­ied brand man­age­ment at Essec Busi­ness School un­der the LVMH-ESSEC Chair pro­gramme, where stu­dents are men­tored by top ex­ec­u­tives from LVMH.

CA­REER EVO­LU­TION Be­fore join­ing Van Cleef & Arpels, Dassonville worked at Givenchy, where she moved up the ranks and even­tu­ally be­came head of in­ter­na­tional mar­ket­ing for the brand’s makeup line. She then moved on to Her­mès, play­ing an in­te­gral role in pro­mot­ing its line of fra­grances. Dassonville plunged into the world of time­pieces in 2012 when she be­came a mem­ber of the watches di­vi­sion of Van Cleef & Arpels.

PO­ETIC COM­PLI­CA­TIONS To Dassonville, what sets Van Cleef & Arpels apart from other watch­mak­ers is that its time­pieces are driven by beau­ti­ful nar­ra­tives—both fic­tional and plucked from the mai­son’s rich his­tory—rather than tech­ni­cal mat­ters. “We never start with the mech­a­nism; we start with the in­spi­ra­tion and the story we want to tell,” she says. “And from there we chal­lenge our watch­mak­ers to make it hap­pen. It’s re­ally a re­verse process from how tra­di­tional watch­mak­ers work.” The Cade­nas watch, cre­ated in the 1930s, is one of the mai­son’s most em­blem­atic and is a favourite of Dassonville

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