DEPUTY MARKETING DIRECTOR FOR TIMEPIECES, VAN CLEEF & ARPELS BACKGROUND With both her French father and Argentinean mother being craftsmen, Paris-raised Dassonville was exposed to different cultures and forms of art at a young age. Her passion for art developed alongside a fascination with the world of luxury. Dassonville studied brand management at Essec Business School under the LVMH-ESSEC Chair programme, where students are mentored by top executives from LVMH.
CAREER EVOLUTION Before joining Van Cleef & Arpels, Dassonville worked at Givenchy, where she moved up the ranks and eventually became head of international marketing for the brand’s makeup line. She then moved on to Hermès, playing an integral role in promoting its line of fragrances. Dassonville plunged into the world of timepieces in 2012 when she became a member of the watches division of Van Cleef & Arpels.
POETIC COMPLICATIONS To Dassonville, what sets Van Cleef & Arpels apart from other watchmakers is that its timepieces are driven by beautiful narratives—both fictional and plucked from the maison’s rich history—rather than technical matters. “We never start with the mechanism; we start with the inspiration and the story we want to tell,” she says. “And from there we challenge our watchmakers to make it happen. It’s really a reverse process from how traditional watchmakers work.” The Cadenas watch, created in the 1930s, is one of the maison’s most emblematic and is a favourite of Dassonville
CHAIN OF TIME