Com­fort Zone

Her abil­ity to com­bine city-life prag­ma­tism and laid­back LA cool has gar­nered Jade Lai a bi­coastal fan base— Man Re­peller’s Le­an­dra Me­dine, Lena Dun­ham and Alexa Chung to name a few. Jus­tine Lee meets the cre­ative di­rec­tor be­hind Crea­tures of Com­fort

Hong Kong Tatler - - Last Note -

and I used to think of my­self as such a diehard Hong Kong girl un­til I moved to Seat­tle and Los Angeles for school when I was 13. You could say that fash­ion is in my blood. My mum’s side of the fam­ily has been in tex­tiles for gen­er­a­tions and my fa­ther had a cloth­ing chain when I was grow­ing up, so I guess it came very nat­u­ral to me.

when I moved back to Los Angeles in 2005. It re­ally started as a project for me to meet in­ter­est­ing, cre­ative and like-minded in­di­vid­u­als. I met many of my best friends through start­ing this brand and open­ing our LA and New York stores. The Crea­tures of Com­fort aes­thetic is sim­ple yet stylish, ease over fuss. I like things that are min­i­mal­is­tic and mod­ern but with a quirky sen­si­bil­ity. There’s some­thing in­cred­i­bly at­trac­tive about some­one who is con­fi­dent, and con­fi­dence usu­ally springs from com­fort—so I guess that’s where the name of the brand started.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.