Her ability to combine city-life pragmatism and laidback LA cool has garnered Jade Lai a bicoastal fan base— Man Repeller’s Leandra Medine, Lena Dunham and Alexa Chung to name a few. Justine Lee meets the creative director behind Creatures of Comfort
and I used to think of myself as such a diehard Hong Kong girl until I moved to Seattle and Los Angeles for school when I was 13. You could say that fashion is in my blood. My mum’s side of the family has been in textiles for generations and my father had a clothing chain when I was growing up, so I guess it came very natural to me.
when I moved back to Los Angeles in 2005. It really started as a project for me to meet interesting, creative and like-minded individuals. I met many of my best friends through starting this brand and opening our LA and New York stores. The Creatures of Comfort aesthetic is simple yet stylish, ease over fuss. I like things that are minimalistic and modern but with a quirky sensibility. There’s something incredibly attractive about someone who is confident, and confidence usually springs from comfort—so I guess that’s where the name of the brand started.