LA­BEL LOVER

MAGDA BUTRYM

Hong Kong Tatler - - | Style News -

Pol­ish fash­ion brands that have ar­rived on the world stage are few and far be­tween. Sile­sian ex­port Magda Butrym, how­ever, is mak­ing a mark. Af­ter mov­ing from her home­town of Zabrze to Warsaw to study fash­ion de­sign, she worked as a stylist for a tele­vi­sion sta­tion, dress­ing celebri­ties, be­fore co-cre­at­ing min­i­mal­ist la­bel Portofino and then La Ma­nia. She launched her own line in 2014. Magda’s unique sell­ing point is the way she mixes con­tem­po­rary cut­ting-edge de­sign with tra­di­tional Pol­ish crafts­man­ship—hand-wo­ven tex­tiles, hand­plaited leathers, hand-knit­ted fab­rics, em­broi­dered or­na­ments, and even gar­ments made of small metal pieces as­sem­bled man­u­ally. The clothes are made by ar­ti­sans in dif­fer­ent re­gions of the coun­try, in­clud­ing Pod­hale, Sile­sia, Nowy Targ and Warsaw. The 31-yearold de­signer has just five sea­sons un­der her belt but is al­ready stocked by Bergdorf Good­man, Neiman Mar­cus, Moda Operandi, Ikram, Bey­men and El­yse Walker, among oth­ers. The clothes them­selves ex­plore fem­i­nine/ mas­cu­line ten­sion—think 1980s punk cul­ture, a lit­tle shine, cool, non-stretch denim, easy leather pieces and edgy flo­rals worn with fish­nets. Magda’s punk is a mod­ern, fem­i­nine ver­sion whose pop­u­lar­ity on In­sta­gram is tes­ta­ment to its su­per wear­able cool-girl sta­tus. Fash­ion’s iron cur­tain has well and truly lifted and Warsaw style is on its way.

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