Hearts of Gold

Colleen Yu shows how women can re­veal their in­ner beauty by help­ing oth­ers, to mark Clé de Peau Beauté’s 15th an­niver­sary

Hong Kong Tatler - - | Tatler Focus Clé De Peau Beauté -

LPho­tog­ra­phy ike many women, Colleen Yu jug­gles sev­eral roles— as mother, head of her own mar­ket­ing com­pany and char­ity board mem­ber. So her lat­est cam­paign, for skin­care and make-up brand Clé de Peau Beauté, high­lights a topic that is close to her heart.

“Women are al­ways think­ing of oth­ers and putting other peo­ple first. That to me is true in­ner beauty and I wanted the cam­paign to show­case that and make more women aware of it,” says Colleen, who is preg­nant with her sec­ond child. “Clé de Peau Beauté col­lab­o­rated with the Make-a-wish Foun­da­tion on the cam­paign, with the theme of get­ting women to un­lock their ra­di­ance. Be­cause if you have that kind of heart, your ra­di­ance will nat­u­rally show on your face.”

Colleen, along with five other women, is fea­tured in a series of videos de­tail­ing their ex­pe­ri­ences with the Make-a-wish Foun­da­tion. All have worked with the char­ity to help grant the wishes of chil­dren with life-threat­en­ing med­i­cal con­di­tions.

Hav­ing made a few dreams come true al­ready, Colleen says each one has been an in­spir­ing and ed­u­ca­tional ex­pe­ri­ence. Help­ing a 17-year-old girl to meet her South Korean celebrity idol brought home the fact that, apart from grant­ing wishes, the char­ity gives se­ri­ously ill chil­dren im­mense hope and courage.

She also found in­spi­ra­tion help­ing a 10-year-old boy in a wheel­chair who loves fenc­ing and other sports. Sean’s wish was a trip to New York City, which Colleen or­gan­ised, care­fully plan­ning a spe­cial itin­er­ary that was tai­lored to his needs and in­ter­ests.

And she re­calls how one lit­tle girl wor­ried about oth­ers even when she was gravely ill her­self. Denise was just 13 when she pass away be­cause she was un­able to re­ceive the transplant she needed in time. She had de­signed tote bags and fold­ers to sell, to raise aware­ness on Styling or­gan do­na­tion. But she also wanted to help hos­pi­tals up­grade the beds used by those who stay overnight to care for their loved ones. The lit­tle girl had no­ticed her par­ents had to sleep on un­com­fort­able beds when she was in hos­pi­tal.

“I want to help her leave a legacy of rais­ing aware­ness for or­gan do­na­tion,” says Colleen. “She was very in­spir­ing be­cause she was so self­less—even though she suf­fered so much, she was still think­ing of the peo­ple tak­ing care of her and their well-be­ing while she her­self was in the hos­pi­tal. She was a girl who re­ally shone.”

The videos are be­ing shown as part of an in­stal­la­tion in the IFC Mall set up by Clé de Peau Beauté to cel­e­brate its 15th an­niver­sary.

The Make-a-wish Foun­da­tion takes a very creative ap­proach to help­ing these chil­dren, says Colleen. “The work is in­spir­ing, heart­break­ing and heart­warm­ing at the same time.”

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