Hearts of Gold
Colleen Yu shows how women can reveal their inner beauty by helping others, to mark Clé de Peau Beauté’s 15th anniversary
LPhotography ike many women, Colleen Yu juggles several roles— as mother, head of her own marketing company and charity board member. So her latest campaign, for skincare and make-up brand Clé de Peau Beauté, highlights a topic that is close to her heart.
“Women are always thinking of others and putting other people first. That to me is true inner beauty and I wanted the campaign to showcase that and make more women aware of it,” says Colleen, who is pregnant with her second child. “Clé de Peau Beauté collaborated with the Make-a-wish Foundation on the campaign, with the theme of getting women to unlock their radiance. Because if you have that kind of heart, your radiance will naturally show on your face.”
Colleen, along with five other women, is featured in a series of videos detailing their experiences with the Make-a-wish Foundation. All have worked with the charity to help grant the wishes of children with life-threatening medical conditions.
Having made a few dreams come true already, Colleen says each one has been an inspiring and educational experience. Helping a 17-year-old girl to meet her South Korean celebrity idol brought home the fact that, apart from granting wishes, the charity gives seriously ill children immense hope and courage.
She also found inspiration helping a 10-year-old boy in a wheelchair who loves fencing and other sports. Sean’s wish was a trip to New York City, which Colleen organised, carefully planning a special itinerary that was tailored to his needs and interests.
And she recalls how one little girl worried about others even when she was gravely ill herself. Denise was just 13 when she pass away because she was unable to receive the transplant she needed in time. She had designed tote bags and folders to sell, to raise awareness on Styling organ donation. But she also wanted to help hospitals upgrade the beds used by those who stay overnight to care for their loved ones. The little girl had noticed her parents had to sleep on uncomfortable beds when she was in hospital.
“I want to help her leave a legacy of raising awareness for organ donation,” says Colleen. “She was very inspiring because she was so selfless—even though she suffered so much, she was still thinking of the people taking care of her and their well-being while she herself was in the hospital. She was a girl who really shone.”
The videos are being shown as part of an installation in the IFC Mall set up by Clé de Peau Beauté to celebrate its 15th anniversary.
The Make-a-wish Foundation takes a very creative approach to helping these children, says Colleen. “The work is inspiring, heartbreaking and heartwarming at the same time.”