La­bel lover

GABRIELA HEARST

Hong Kong Tatler - - | Style News -

Grow­ing up on a ranch in Uruguay that spe­cialised in or­ganic beef and merino wool, Gabriela Hearst was sur­rounded by cloth­mak­ing from a young age. Her first cloth­ing line, Can­dela, was launched in 2004 and chan­nelled much of the boho, out­doorsy life­style of her child­hood. Three years ago she switched to de­sign­ing clothes more re­flec­tive of her adult life—she lives in New York with hus­band Austin Hearst, heir to the mag­a­zine em­pire—and launched her epony­mous brand. De­spite a cooler, more so­phis­ti­cated aes­thetic, ranch­ing val­ues con­tinue to in­flu­ence her col­lec­tions. The in­her­ent fem­i­nin­ity of feath­ered skirts, ivory-lace dresses and chif­fon blouses is un­der­cut by sturdy wax jack­ets, prac­ti­cal woollen blan­ket shawls, and rid­ing boots made with dou­ble-welted, hand-stitched soles like clas­sic men’s shoes. These are ele­gant clothes made from the finest ma­te­ri­als and built to last. Her au­tumn col­lec­tion uses merino wool from her own fam­ily’s ranch, whose man­age­ment Hearst took over in 2011 af­ter the death of her father. Her hand­bags are also well worth check­ing out. When car­ry­ing one of the pro­to­types, Hearst was stopped in the street by a man who com­pli­mented her on her hand­bag and asked where he could buy one. The ad­mirer turned out to be Jony Ive, the head of de­sign at Ap­ple. If that’s not tes­ta­ment to Hearst’s aes­thetic, I don’t know what is.

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