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Al­varo Mag­gini

Hong Kong Tatler - - | Style Watches -

Back­ground CRE­ATIVE DI­REC­TOR of ROGER Dubuis one of Mag­gini’s most bril­liantly ex­e­cuted con­cepts was a cam­paign for the Hom­mage col­lec­tion in 2014. At SIHH in geneva that year, he cre­ated within Roger Dubuis’ booth a

Al­varo Mag­gini stud­ied fine arts and mi­cro-ty­pog­ra­phy in Basel, Switzer­land. He was ap­pointed cre­ative di­rec­tor at Mccann Erick­son, Zurich, in 1997 and spear­headed nu­mer­ous high­pro­file lo­cal and in­ter­na­tional ad cam­paigns. Mag­gini moved to Paris in 2003 and con­sulted for high-end fash­ion houses, in­clud­ing Chanel, Dior and Chantelle. He joined Roger Dubuis in 2011 as cre­ative di­rec­tor and was in­stru­men­tal in launch­ing the brand’s new cor­po­rate iden­tity.

Long as­so­ci­a­tion While his role at Roger Dubuis is Mag­gini’s first pro­fes­sional foray into the watch­mak­ing in­dus­try, he grew up in the Swiss watch­mak­ing hub of lausanne, so the world of horol­ogy wasn’t en­tirely new to him. “Watches have al­ways been part of my life and i love finely made time­pieces,” he said. “i was asked to be dif­fer­ent— to think out­side the box—and in­stantly it be­came my dream job.”

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