Years of De­sign

From lux­ury bou­tique re­vamps to graph­ics sys­tems for shop­ping malls, Ate­lier Pa­cific’s work is all about mak­ing a con­nec­tion, found­ing di­rec­tor Nic Banks tells Cather­ine Shaw

Hong Kong Tatler - - | Property Finale -

I formed the com­pany to work on pri­vate de­sign com­mis­sions while I was com­plet­ing my mas­ter’s de­gree in Eng­land. It was serendip­i­tous be­cause, at the time, I had no idea that af­ter mov­ing here while work­ing with Nor­man Foster, I would make Hong Kong my home and would run a stu­dio of 25plus peo­ple with my fel­low di­rec­tor, Glory Wang.

2. a fo­cus on ul­tra­so­phis­ti­cated re­tail and of­fice spa­ces has be­come cen­tral To your work. what is driv­ing This sec­tor? Much of our de­sign work in­volves en­gag­ing cre­atively

ATE­LIER PA­CIFIC’S PROJECTS IN­CLUDE: One of Hong Kong’s graded his­toric build­ings, the Fringe Club, in Cen­tral with clients who are look­ing to add value to their prop­er­ties, or sim­ply “stay ahead” of a fast-chang­ing mar­ket. In the re­tail sec­tor, this of­ten means serv­ing a new gen­er­a­tion of mil­len­nial cus­tomers who are more in­ter­ested in au­then­tic­ity than for­mu­laic or cos­metic lux­ury. If we had to sum it up in one key de­sign word, it would be “prove­nance” be­cause ev­ery­thing we cre­ate must be rel­e­vant and make a real con­nec­tion.

3. what have been The most valu­able lessons you’ve been able To Take from your dif­fer­ent Projects? We work on many dif­fer­ent types of projects, from High-end lux­ury di­a­mond jew­ellery bou­tique Graff lux­ury bou­tiques and flag­ship show­rooms to creat­ing so­phis­ti­cated graph­ics sys­tems for pub­lic spa­ces like K11’s shop­ping malls and Hong Kong’s M+ vis­ual cul­ture museum. Many are in­cred­i­bly com­plex projects call­ing for rig­or­ous ad­min­is­tra­tion. We’ve found our in­vest­ment in highly ef­fi­cient in-house com­mu­ni­ca­tion has freed us up to fo­cus on cre­ativ­ity across all de­signs.

4. who is your Typ­i­cal client? We are just as likely to ad­vise a sin­gle build­ing owner on how to re­fresh sev­eral floors of a com­mer­cial build­ing as we are to cre­ate pointof-sale de­sign man­u­als for in­ter­na­tional brands. Some de­signs are com­pletely new-build, while for oth­ers, such as the new Can­ton Road Fendi store, it is about en­sur­ing their de­sign con­cept be­comes a re­al­ity within Hong Kong’s chal­leng­ing build­ing reg­u­la­tions.

5. what’s in The Pipe­line That you’re look­ing for­ward To work­ing on? To cel­e­brate our 20th an­niver­sary, we’ve just pub­lished our sec­ond book show­cas­ing our newer projects. We’re also about to help cre­ate a very dis­tinc­tive new con­tem­po­rary jew­ellery store at the Man­darin Ori­en­tal, open­ing just in time for Christ­mas.

FRINGE BEN­E­FITS

SPARKLER

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