Lucky Number Seven
LOUIS VUITTON FRAGRANCE PARTY
To celebrate the launch of Les Parfums, its debut collection of fragrances, Louis Vuitton hosted an exclusive cocktail party at its Times Square boutique and unveiled a pop-up shop in the atrium of the mall where guests could sample the seven fragrances and pose for photos. Master perfumer Jacques Cavallier-belletrud spent months travelling the world in search of inspiration for the collection. Patchouli, magnolia and agarwood were just some of the 100 raw materials and scents he gathered for use in the creative process.