Cartier’s Love bracelet has cap­ti­vated cou­ples for half a cen­tury and it’s easy to see why.

Cartier’s Love bracelet has cap­ti­vated cou­ples for half a cen­tury and it’s easy to see why, writes Melissa Twigg

Hong Kong Tatler - - Contents -

The Cartier Love bracelet has been cov­eted by mil­lions for nearly 50 years. This is be­cause there is some­thing of the fairy tale about it. It is fit­ted on the wrist by a jew­eller and can only be re­moved with a screw­driver, which means it is as close to say­ing “I will love you for­ever” as a piece of jew­ellery can get.

The Love bracelet has been fa­mous since the 1970s when iconic cou­ples such as Richard Bur­ton and El­iz­a­beth Tay­lor wore the match­ing gold bands on their wrists as an illustration of their feel­ings for one another. Al­though in the case of Bur­ton and Tay­lor, the bracelets were more enduring than their fa­mously volatile re­la­tion­ship.

De­signed as a uni­sex item, the Love bracelet was launched in 1969 af­ter de­signer Aldo Cip­ullo hit on the idea of cre­at­ing a piece of jew­ellery that wasn’t meant to work around a cer­tain out­fit or time of day, but one that would sit with the wearer week af­ter week, be­com­ing as much a part of them as their glossy hair­cut or sig­na­ture scent.

And as a tes­ta­ment to en­durance and pas­sion, the Love bracelet soon be­came the bracelet of choice for lovers look­ing to de­clare their hap­pi­ness to the world. Celebri­ties from Steve Mcqueen and Ali Mac­graw to Sophia Loren and Carlo Ponti have bound them­selves to­gether with Love bracelets. Rather than a tat­too of their beloved’s name on their skin, mod­ern celebri­ties are choos­ing to spell it out in solid gold, with An­gelina Jolie, Pippa Mid­dle­ton, Jen­nifer Anis­ton and Scar­lett Jo­hans­son rou­tinely spot­ted in bracelets with their sig­na­ture di­a­mond screws.

And while Kylie Jen­ner may fa­mously have been un­able to re­move her Love bracelet for four years, we know that, un­like end­ing a re­la­tion­ship, it takes a mo­ment to un­lock the screws. Al­though with a bracelet this beau­ti­ful, we un­der­stand Kylie’s keen­ness to keep it on for nearly half a decade.

band­ing to­gether Cartier Love bracelets (above) and rings (be­low) in white, yel­low and pink gold—and they can be speck­led with white di­a­monds if you so de­sire

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