One for the wrist Tak­ers

Roger Dubuis and Pirelli could be onto a winner with their lim­ited edition watches fea­tur­ing rub­ber from ac­tual tyres that crossed the fin­ish line first

Hong Kong Tatler - - Tatler Focus | Roger Dubuis -

at first glance, a high-end Geneva watch­maker and a Mi­lanese tyre com­pany may not strike as nat­u­ral col­lab­o­ra­tors. But like all the best cou­ples, the more time you spend with them, the more you re­alise how per­fect they are for one an­other. That’s be­cause Roger Dubuis and Pirelli aren’t just world-fa­mous, lead­ing brands—they’re also con­stantly ex­per­i­ment­ing and in­no­vat­ing. And they’re both ac­cus­tomed to win­ning.

Roger Dubuis’ Ex­cal­ibur col­lec­tion is one of the most fa­mous in the world— aimed at dis­cern­ing men with a de­sire for dis­rup­tive ma­te­ri­als and pro­gres­sive com­pli­ca­tions. Cre­ativ­ity and metic­u­lous de­sign are defin­ing char­ac­ter­is­tics of the Swiss watch­maker.

A pres­ence in sport­ing com­pe­ti­tions since 1907, Pirelli is the sole sup­plier for For­mula One. It is the by­word for qual­ity and glam­our in the rac­ing world and has a com­mer­cial pres­ence in more than 160 coun­tries.

Roger Dubuis, mean­while, prides it­self on its unique brand­ing and stands apart from other Swiss watch­mak­ers by in­cor­po­rat­ing dis­rup­tive ma­te­ri­als into its time­pieces. That’s where Pirelli comes in. And while it may be a rel­a­tively well-trod­den road for watch com­pa­nies and mo­tor­sports to team up, this col­lab­o­ra­tion is en­tirely new ter­ri­tory.

For the new lim­ited edition time­pieces in the Ex­cal­ibur col­lec­tion, Roger Dubuis has cre­ated straps with in­lays made of rub­ber from ac­tual Pirelli tyres that have been used in races.

So for the su­per­sti­tious watch lover, this time­piece is worth its weight in gold. Not only has the rub­ber seen ac­tion on a For­mula One race­track, it’s also on a win­ning streak. Wor­ried about an up­com­ing deal? You have Hamil­ton on your side. Anx­ious about propos­ing? Don’t be—a world-class au­to­mo­bile is right there on your wrist. There are two mod­els avail­able, both from the Ex­cal­ibur Spi­der range: the 47mm Skele­ton Dou­ble Fly­ing Tourbillon, with just eight watches to be re­leased; and the 45mm Au­to­matic Skele­ton, with 88 watches. All of them bear the Geneva Seal, a guar­an­tee of top qual­ity crafts­man­ship and time­keep­ing stan­dards for any time­piece made in Switzer­land. The rac­ing an­gle can be seen through­out the de­sign. The Ex­cal­ibur Spi­der Pirelli Au­to­matic Skele­ton has a dou­ble fly­ing tourbillon with the car­riages placed side by side within a highly skele­tonised move­ment of 167 com­po­nents. The sec­onds are reg­is­tered by tracks in­spired by speedome­ters on rac­ing cars, while the power re­serve of the watch is very sim­i­lar in de­sign to rac­ing car fuel gauges. It comes with a ti­ta­nium black DLC case, along with a DLC bezel and crown dec­o­rated with red, yel­low or blue rub­ber. Oh, and if your car goes off-track, James Bond style, it is wa­ter re­sis­tant up to 50 me­tres. And—roger Dubuis knows that any mo­tor rac­ing fan wants to be close to the ac­tion, so they’re also of­fer­ing an in­cred­i­ble ex­pe­ri­ence for those who buy the lim­ited edition watches. In fact, the ex­cite­ment al­ready be­gan in May, dur­ing the Run to Monaco. Roger Dubuis and Pirelli or­gan­ised a lux­ury su­per­car jour­ney for watch and mo­tor rac­ing fans for the more than 1,000km event, which started in Bordeaux and ar­rived in time for the Monaco Grand Prix. So if you gave up on your boy­hood dreams of be­com­ing the next For­mula One cham­pion many years ago, here’s a chance to ex­pe­ri­ence a lit­tle bit of the race­track.

ONE FOR THE ROAD The watches come with a ti­ta­nium black DLC case, bezel and crown, and dec­o­rated with red, yel­low or blue rub­ber

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