La­bel LOVER


Hong Kong Tatler - - Style -

From model to TV pre­sen­ter, au­thor and now fash­ion de­signer, Lon­don It girl Alexa Chung (be­low) has a Mi­das touch. Her im­pec­ca­ble sense of style has lead to su­per-suc­cess­ful col­lab­o­ra­tions with AG Jeans, Madewell and Marks and Spencer. The Brit pack-er has now turned her hand to de­sign­ing in­de­pen­dently for the first time, and it’s a beau­ti­ful mish­mash of all things Alexa. De­buted to a choir sing­ing in a church in north­west Lon­don, the supremely wear­able col­lec­tion of cheongsams, flo­ral midis, candy stripe blaz­ers, macs, pinafores, leather skirts and jack­ets and—of course—quintessen­tially Alexa pie-crust col­lars had the au­di­ence (which num­bered Alexa’s pals Pixie Geldof, Jack Guinness and Daisy Lowe) con­verted.

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