singapore Why her? This familiar face in Singaporean high society, the daughter of doctor and watch collector Bernard Cheong, graduated from Singapore Management University with a double degree in business management and accountancy. After trying her hand at various office jobs, she turned her passion for baking into a career by starting Cheryl’s Sweets. natural habitat Behind the camera, taking a picture of her newest sweet treat to put on her website. Perks Cookies. Cakes. Brownies. Need we say more?