that seventies show
While the 1970s are not fondly remembered in Swiss watchmaking circles because of the quartz crisis, when the industry virtually collapsed as quartz technology challenged mechanical movements, the decade nonetheless ushered in a number of memorable watch
Despite being buffeted by the quartz crisis in the 1970s, Swiss watchmakers continued to produce memorable watches distinguished by daring case shapes and unconventional materials. These iconic models endure to this day
Chopard Happy Diamonds
The first Happy Diamonds watch was created in 1976 for men and came with a cushion-shaped case and a black dial to highlight the moving diamonds. Later iterations were made with a round case, but when the model turned 40 last year, Chopard revisited its original case shape and matched it with a mother-of-pearl dial.
Corum Feather Watch
The Feather Watch was introduced in 1970 with a beautifully engraved rectangular case in yellow gold. Corum paid tribute to the vintage piece in 2015 by releasing three Feather Watches in 39mm round cases with dials decorated with blue jay feathers, all of which belong to the brand’s Heritage collection.
Audemars Piguet Royal Oak
In 1972, Audemars Piguet introduced a revolutionary Gérald Genta-designed luxury sports watch in stainless steel with an integrated bracelet that caused some controversy. After much scrutiny at its launch, the watch, which we now know as the Royal Oak, enjoyed huge international success and has become one of the most iconic timepieces of all time.