that sev­en­ties show

While the 1970s are not fondly re­mem­bered in Swiss watch­mak­ing cir­cles be­cause of the quartz cri­sis, when the in­dus­try vir­tu­ally col­lapsed as quartz tech­nol­ogy chal­lenged me­chan­i­cal move­ments, the decade none­the­less ush­ered in a num­ber of mem­o­rable watch

Hong Kong Tatler - - Contents -

De­spite be­ing buf­feted by the quartz cri­sis in the 1970s, Swiss watch­mak­ers con­tin­ued to pro­duce mem­o­rable watches dis­tin­guished by dar­ing case shapes and un­con­ven­tional ma­te­ri­als. Th­ese iconic mod­els en­dure to this day

Chopard Happy Di­a­monds

The first Happy Di­a­monds watch was cre­ated in 1976 for men and came with a cush­ion-shaped case and a black dial to high­light the mov­ing di­a­monds. Later it­er­a­tions were made with a round case, but when the model turned 40 last year, Chopard re­vis­ited its orig­i­nal case shape and matched it with a mother-of-pearl dial.

Co­rum Feather Watch

The Feather Watch was in­tro­duced in 1970 with a beau­ti­fully en­graved rec­tan­gu­lar case in yel­low gold. Co­rum paid trib­ute to the vin­tage piece in 2015 by re­leas­ing three Feather Watches in 39mm round cases with di­als dec­o­rated with blue jay feath­ers, all of which be­long to the brand’s Her­itage col­lec­tion.

Aude­mars Piguet Royal Oak

In 1972, Aude­mars Piguet in­tro­duced a rev­o­lu­tion­ary Gérald Genta-de­signed lux­ury sports watch in stain­less steel with an in­te­grated bracelet that caused some con­tro­versy. Af­ter much scru­tiny at its launch, the watch, which we now know as the Royal Oak, en­joyed huge in­ter­na­tional suc­cess and has be­come one of the most iconic time­pieces of all time.

1972

2015

1976

1970

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