LA­BEL LOVER

Y/PROJECT

Hong Kong Tatler - - Style News -

Glenn Martens, the Paris-based de­signer from Bruges, is the cre­ative master­mind be­hind streetwear brand Y/project. The la­bel was founded by French­men Yo­han Ser­faty and Gilles Elalouf in 2010, and in 2013 they in­vited Martens to take the helm. Martens added wom­enswear and the brand’s pro­file rock­eted, be­com­ing a go-to for Rihanna. It now has the cult sta­tus of Vete­ments and Jac­que­mus. Marten’s AW17 col­lec­tion is an eclec­tic mix of de­con­structed hip-hop and ro­man­tic vibes. It’s a mas­ter­ful play on du­al­ity— his­tor­i­cal ref­er­ences to royalty mir­rored with to­day’s hip-hop icons. Par­tic­u­lar high­lights are de­con­structed fake fur, silk and cor­duroy suits, over­sized fleece sweat­shirts, and trousers with vo­lu­mi­nous wired pip­ing. Foot­ball scarves em­bla­zoned with his­tor­i­cal power cou­ples such as Henry VIII and Anne Bo­leyn, and Louis XVI and Marie An­toinette add In­sta­gramma­bil­ity and a quirky edge. This is re­gency as street; Jay Z meets Napoleon, if you will.

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