LA­BEL LOVER

JUUN J

Hong Kong Tatler - - Style News -

Born and raised in South Korea, Jung Wook Jun grad­u­ated from the coun­try’s lead­ing fash­ion univer­sity, Es­mod Seoul, and im­me­di­ately be­gan hon­ing his craft at renowned fash­ion la­bels such as Club Monaco, es­tab­lish­ing a strong foun­da­tion in clas­sic tai­lor­ing. He founded his own la­bel, Lone Cos­tume, in 1999, and his de­but at Seoul Fash­ion Week was fol­lowed by great suc­cess. His deft­ness at de­con­struc­tion and un­usual sil­hou­ettes quickly gar­nered a cult fol­low­ing, and within eight years he launched Juun J at Men’s Fash­ion Week in Paris, be­com­ing the first Korean to show on the cov­eted plat­form. His grasp of gen­der-neu­tral tai­lor­ing al­lowed the ris­ing Korean star, who of­ten cred­its Hel­mut Lang as his main in­spi­ra­tion, to de­velop his own ap­proach to de­sign­ing, a mix of high-end fab­rics with bold cut­ting that he calls “street tai­lor­ing.”

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