Thought on Maotai Water Worship Ceremony

Liquor-Making Science and Technology - - News -

GUO Xu1, ZHOU Shanrong2 and HUANG Yongguang3 ( 1.School of Economics, Guizhou University of Commerce, Guiyang, Guizhou 550014; 2.Renhuai People’s Government, Renhuai, Guizhou 564500; 3. School of Liquor and Food Engineering, Guizhou University, Guiyang, Guizhou 550025, China) Abstract: Maotai Water Worship Ceremony is a cultural activity in Renhuai at the beginning of this century. It takes liquor culture as the core, ritual culture as its symbol, and water culture as the carrier. Over ten years of development has endowed the ceremony some basic features of new folk custom. Either from the perspective of organizational structure, or from the degree of participation, it has become an important cultural activity in Maotai town, and even in Renhuai. In this paper, based on the analysis of traditional water culture, Maotai Water Worship Ceremony was interpreted and its development directions were discussed to provide useful reference for coordinated development of culture and industry. Keywords: MaotaiWaterWorship Ceremony; water culture; ritual culture; liquor culture; tourism

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