Construction of Sichuan Baijiu as“National Business Card” under the Background of the Belt and Road Initiative

Liquor-Making Science and Technology - - ANALYSIS DETERMINATION -

YANG Liu and XU Jie ( Sichuan Academy of Social Sciences, Chengdu, Sichuan 610071, China) Abstract: Sichuan is the pivot area to promote the Belt and Road Initiative. Baijiu industry is the feature industry in Sichuan with unique cultural styles and evident comparative advantages. Under the new economic situations including slow economic growth, brutal brand competition, and increasing regional impact, Baijiu industry in Sichuan should take the chance of the Belt and Road Initiative to build Sichuan Baijiu as“national business card”by developing collaborative support systems, strengthening education and training, and getting policy support, so as to make Sichuan the core support to the Belt and Road Initiative. Key words: Baijiu industry; national business card; the Belt and Road Initiative; competitive advantage

中共十八届五中全会提出,坚持开放发展,必须推进“一带一路”建设,推进同有关国家和地区多领域互利共赢的务实合作。四川是唯一同时连接丝绸之路经济带、21世纪海上丝绸之路及长江经济带的地区。“十三五”时期,将极大地利用其地缘优势和对“一带一路”沿线国家的比较优势,主动融入国家统筹内陆、沿江、沿边开放的总体战略,加快培育四川省参与国际竞争新优势,大力发展内陆开放 型经济。

白酒产业作为四川省经济社会发展的重要支柱,在拉动社会投资与消费、改善地方财政状况等方面做出了重要贡献,是四川最具比较优势的特色产业。然而,在经济发展新时期,四川白酒行业呈现新特征、面临新挑战:第一,高速增长放缓,伴随宏观经济持续下行的态势以及产业结构调整带来的白酒市场利润水平降低,白酒行业高速增长时代

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