Theme Park Ma­nia

NewsChina - - MEDIA FOCUS -

On July 23, HB World, a film-themed park in Suzhou, Jiangsu Prov­ince, opened for busi­ness af­ter var­i­ous de­lays. A theme park fi­nanced by a State-owned real es­tate de­vel­oper in the pro­vin­cial cap­i­tal city of Nan­jing is yet to be­gin con­struc­tion af­ter it an­nounced the am­bi­tious plan in 2014. In re­cent years, a grow­ing num­ber of real es­tate de­vel­op­ment projects have been com­pleted in the name of theme parks. What's more, many theme parks re­main un­fin­ished due to the short­age of in­vest­ment, high risk or long du­ra­tion, and many parks are op­er­at­ing in the red af­ter com­ple­tion. In March 2018, the Na­tional De­vel­op­ment and Re­form Com­mis­sion and four gov­ern­ment agen­cies jointly re­leased a di­rec­tive to reg­u­late theme park con­struc­tion. It re­mains a chal­lenge for theme parks to pros­per and profit at a time when brand-build­ing, IP cul­ti­va­tion, and the ex­ten­sion of the in­dus­trial chain leave much to be de­sired.

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