AUDE­MARS PIGUET’S ARTIS­TIC EN­DEAVOR

Revolution (Hong Kong) - - SPLIT SECONDS -

A global as­so­ciate part­ner of Art Basel since last year, Aude­mars Piguet pre­sented a new booth at the 2014 show’s first leg in Hong Kong this May, which fea­tured works from artists Mathieu Le­han­neur and Kurt Hentschläger. Le­han­neur’s de­sign con­cept, “Min­eral Lab,” ex­plored themes of tech­nol­ogy ver­sus na­ture, and was in­spired by the to­pog­ra­phy of Aude­mars Piguet’s home, the Val­lée de Joux. With the use of high-tech glass cubes and an archaeological process called ‘stone print tech­nol­ogy,’ Le­han­neur recre­ated rocks from the Swiss town and used them to form the lounge’s façade.

Aus­trian video artist, Hentschläger, who has worked pre­dom­i­nantly with time-based me­dia, light and sound for more than 30 years, pre­sented a panoramic film that de­picts scenes from the Val­lée de Joux, cap­tured dur­ing a two-week visit. His work re­flects on na­ture and tech­nol­ogy in the 21st cen­tury, and showcases cap­ti­vat­ing land­scape from the area, which played a big part in shap­ing Aude­mars Piguet’s his­tory in fine watch­mak­ing.

The brand cel­e­brated the open­ing of the new col­lec­tor’s lounge with a spe­cial evening re­cep­tion at Le Dôme de Cristal. More than 300 guests at­tended the after- hours party, in­clud­ing lead­ing artists and in­ter­na­tional col­lec­tors. Among the no­table guests were Cathy Lee and hus­band Martin Lee Ka-Shing, both avid watch col­lec­tors.

CLOCK­WISE FROM TOP Aude­mars Piguet’s Col­lec­tor’s

Lounge at Art Basel; Artist Mathieur Le­han­neur; Glass dis­play case of Royal Oak

Off­shore chrono­graphs; Party at Le Dome de Cristal; Oliver Aude­mars with Cathy Lee

and David Von Gun­ten, CEO of Aude­mars Piguet Hong Kong

and China

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