AUDEMARS PIGUET’S ARTISTIC ENDEAVOR
A global associate partner of Art Basel since last year, Audemars Piguet presented a new booth at the 2014 show’s first leg in Hong Kong this May, which featured works from artists Mathieu Lehanneur and Kurt Hentschläger. Lehanneur’s design concept, “Mineral Lab,” explored themes of technology versus nature, and was inspired by the topography of Audemars Piguet’s home, the Vallée de Joux. With the use of high-tech glass cubes and an archaeological process called ‘stone print technology,’ Lehanneur recreated rocks from the Swiss town and used them to form the lounge’s façade.
Austrian video artist, Hentschläger, who has worked predominantly with time-based media, light and sound for more than 30 years, presented a panoramic film that depicts scenes from the Vallée de Joux, captured during a two-week visit. His work reflects on nature and technology in the 21st century, and showcases captivating landscape from the area, which played a big part in shaping Audemars Piguet’s history in fine watchmaking.
The brand celebrated the opening of the new collector’s lounge with a special evening reception at Le Dôme de Cristal. More than 300 guests attended the after- hours party, including leading artists and international collectors. Among the notable guests were Cathy Lee and husband Martin Lee Ka-Shing, both avid watch collectors.
CLOCKWISE FROM TOP Audemars Piguet’s Collector’s
Lounge at Art Basel; Artist Mathieur Lehanneur; Glass display case of Royal Oak
Offshore chronographs; Party at Le Dome de Cristal; Oliver Audemars with Cathy Lee
and David Von Gunten, CEO of Audemars Piguet Hong Kong