Mont­blan c’s Black and White Weeks

Revolution (Hong Kong) - - SPLIT SECONDS -

April was a month of com­mem­o­ra­tion, cel­e­bra­tions, and celebri­ties at Mont­blanc, as the brand marked the 90th an­niver­sary of the Meis­ter­stück col­lec­tion, its line of writ­ing in­stru­ments that first starred its now iconic six-point white star logo. The global ex­trav­a­ganza that was the Black and White Weeks kicked off with a din­ner gala in New York, which was at­tended by, among oth­ers, Ed­ward Nor­ton, Rosario Daw­son, Penn Badgely, Olivia Palermo, Se­bas­tian Stan, Tyson Beck­ford, An­thony Mackie, and Stephen Bald­win, who were wel­comed by Mont­blanc’s CEO, Jérôme Lam­bert. In show of the brand’s support for the art of writ­ing, Mont­blanc took this op­por­tu­nity to an­nounce its part­ner­ship with the Tribeca Film In­sti­tute and Nel­son Man­dela Foun­da­tion, as well as its con­tin­ued support for the Power of Words project.

The lav­ish fes­tiv­i­ties also made their way to Asia, with stops in Sin­ga­pore, South Korea, Tai­wan, China and Hong Kong. At the Mont­blanc Black & White Weeks ex­hi­bi­tion held in Shang­hai, film star Gwai Lun-Mei was an­nounced as the brand am­bas­sador of Mont­blanc China; she was hand­picked for her el­e­gance and classy de­meanor.

At the week­long event in Hong Kong, renowned com­poser, Chiu Tsang Hei, made an ap­pear­ance at the open­ing cer­e­monies, where he shared his pas­sion for the Meis­ter­stück. It was also at the Black & White event here that Mont­blanc of­fi­cially an­nounced the en­dorse­ment of Hugh Jack­man, as its global brand am­bas­sador. His in­ter­na­tional cam­paign en­ti­tled “I Tell Sto­ries” and be­hind-the-scene video like­wise made their de­but at the event.

To fur­ther mark this mile­stone for the Meis­ter­stück, Mont­blanc launched the Meis­ter­stück Her­itage Col­lec­tion, with a limited pro­duc­tion of only 90 time­pieces – 90 sig­ni­fy­ing the 90th an­niver­sary of the Mont­blanc Meis­ter­stück pen.

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