AUDE­MARS PIGUET

Cap­ti­vat­ing Mil­lenary

Revolution (Hong Kong) - - FRONT PAGE -

Aude­mars Piguet was never one to un­der­es­ti­mate its women. While nu­mer­ous brands have been trum­pet­ing their re­cent devel­op­ment of women’s watches that are as much about their tech­ni­cal merit as they are their aes­thetics, as far as Aude­mars Piguet is con­cerned, it has al­ways been the sta­tus quo. Of course, we’ve wit­nessed Aude­mars Piguet’s women’s line evolve over the decades – see­ing through not only fash­ion shifts but also the chang­ing life­styles and roles of women in so­ci­ety – but it was al­ways done un­der the pre­cept that ladies watches needed to be both beau­ti­ful and me­chan­i­cally im­pres­sive. In 1883, just eight years af­ter the found­ing of Aude­mars Piguet, the com­pany built its very first move­ment des­tined ex­clu­sively for ladies’ watches. At the time when wear­ing ladies’ time­pieces was all about dis­cre­tion, the man­u­fac­ture fo­cused on per­fect­ing the art of minia­tur­iz­ing the com­po­nents of the move­ment, while main­tain­ing the pre­ci­sion they are known for. A good num­ber of th­ese small move­ments found their way in­side their jew­elry time­pieces in the early to mid- 19th cen­tury, in­clud­ing a cal­iber pro­duced in 1927 that is be­lieved to be the small­est one of its time. Just as was the prac­tice, many time­pieces pro­duced dur­ing this pe­riod were one- offs, some of which have been care­fully pre­served at the Aude­mars Piguet mu­seum. De­mand and tech­nol­ogy paved the way to in­creased pro­duc­tion, and gave rise to a con­sid­er­able num­ber of women’s watches within the brand’s iconic col­lec­tions, in­clud­ing the Royal Oak, Jules Aude­mars. Clas­sique Clous de Paris and of course, the Mil­lenary. To fully grasp how Aude­mars Piguet ap­proaches its women’s line, how­ever, it’s im­por­tant to first un­der­stand its per­cep­tion of this gen­der, which has al­ways been of a highly in­de­pen­dent and con­fi­dent in­di­vid­ual who in pick­ing her time­piece looks far be­yond aes­thetics, ex­pect­ing the watch to be a pow­er­ful state­ment all in it­self. It is un­der such be­lief that Aude­mars Piguet shapes its ladies’ time­pieces that are noth­ing short of self- as­sured, em­pow­ered and of course, vis­ually stunning. Pieces that cer­tainly fit this mold are the ladies’ watches made un­der the brand’s Mil­lenary col­lec­tion, which ar­guably is Aude­mars Piguet’s sec­ond most dis­tin­guish­able line, next only to its for­mi­da­ble Royal Oak.

the mod­ern Mil­lenary

Launched in 1995, the full po­ten­tial and iden­tity of the Mil­lenary were only truly re­al­ized much later, in 2007, with

This ver­sion of the Mil­lenary has an 18K pink gold case with its bezel and lugs set with di­a­monds. Its dial has a white mother-of-pearl off-cen­tered disc and small sec­onds counter, matched with pow­der-pink gold printed Ro­man nu­mer­als and pink gold hands;

Also on Ka­tia is a jump­suit and heels, both from Es­cada

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