China’s VR head­set mar­ket soars 200%

Shanghai Daily - - BUSINESS - TECH­NOL­OGY (Xin­hua)

CHINA’S vir­tual re­al­ity head­set mar­ket surged 200 per­cent in the first quar­ter of this year driven by strong per­for­mance of the stand­alone head­set niche mar­ket, a re­port showed.

The world­wide VR head­set mar­ket grew 16 per­cent in the first quar­ter as ship­ments to­taled 650,000 units, ac­cord­ing to the re­port from re­search com­pany Canalys.

The US re­mains the largest mar­ket for over­all VR head­set ship­ments with a 31-per­cent share, while China is clos­ing the gap at 28 per­cent.

The strong Chi­nese VR head­set mar­ket growth is driven by the fast grow­ing stand­alone VR head­set seg­ment as China dom­i­nates the niche mar­ket, tak­ing up 82 per­cent of global ship­ments,

Stand­alone VR headsets took up 51 per­cent of the VR mar­ket in China, with 94,000 units shipped in the first three months.

The VR in­dus­try has de­vel­oped rapidly in China. Data showed that the coun­try’s VR mar­ket soared 164 per­cent in 2017 to 16 bil­lion yuan (US$2.5 bil­lion).

Many lo­cal play­ers have in­creased in­vest­ment in de­vel­op­ing new prod­ucts to gain a big­ger mar­ket share. Startup NOLO VR said last month it plans to roll out a mo­bile VR app plat­form as part of its ef­forts to de­velop a VR in­dus­trial ecosys­tem.

“While VR ven­dors are mak­ing it eas­ier for con­sumers to adopt the tech­nol­ogy, the next chal­lenge is to fo­cus on stim­u­lat­ing con­sumer de­mand,” said Canalys se­nior an­a­lyst Ja­son Low.

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