Sell­ing Hangzhou to China and the world

Shanghai Daily - - HANGZHOU SPECIAL - Wu Huixin

Hangzhou’s nat­u­ral and cul­tural re­sources will be show­cased in a ma­jor expo open­ing next week to pro­mote the city’s im­age and boost its lu­cra­tive MICE (meet­ings, in­cen­tives, con­fer­ences and ex­hi­bi­tions) in­dus­try.

The theme of the 20th West Lake In­ter­na­tional Expo from Oc­to­ber 20 to Novem­ber 11 is “New Times, New Expo,” and the event will fo­cus on the city’s in­ter­na­tion­al­iza­tion strat­egy and the de­vel­op­ment of its MICE re­sources.

One high­light is the Hangzhou Bay Fo­rum in the Hangzhou Dragon Ho­tel on Oc­to­ber 17, where po­lit­i­cal, eco­nomic and busi­ness lead­ers will dis­cuss world eco­nomic, fi­nan­cial and tech­no­log­i­cal trends, and the fu­ture de­vel­op­ment of Hangzhou.

An­other high­light, fo­cus­ing on tourism, will be the Cit­i­zens’ Leisure Fes­ti­val through­out the expo com­pris­ing per­for­mances and sports com­pe­ti­tions and look­ing at the lo­cal cui­sine and at re­gional co­op­er­a­tion.

Venues are set up in the Xixi Wet­land, Tonglu County and Xiaoshan, Fuyang and Lin’an districts. Lo­cal tourism re­sources and cul­ture are in­te­grated into at­trac­tive sight­see­ing routes and ac­tiv­i­ties. They are about pro­mot­ing Hangzhou and show­ing trav­el­ers what the city has to of­fer.

The third high­light will be five pro­fes­sional ex­hi­bi­tions in­volv­ing the fash­ion, cul­ture, medicine, en­vi­ron­men­tal and ed­u­ca­tion in­dus­tries from Oc­to­ber 20 to 22 at the Hangzhou In­ter­na­tional Expo Cen­ter, cov­er­ing 50,000 square me­ters.

They will also serve as an in­cu­ba­tor for po­ten­tial star­tups in a bid to at­tract more in­vest­ment.

The Hangzhou Mug­wort Life Ex­pe­ri­ence Ex­hi­bi­tion is ex­pected to be a show­case of tra­di­tional Chi­nese medicine in Hangzhou. Mug­wort in a pul­ver­ized form is burned on spe­cific acupunc­ture points.

It is also one of the most com­mon herbs used in Hangzhou. Or­ga­niz­ers are go­ing to pro­mote TCM ther­a­pies, of­fer­ing med­i­cal ser­vices and prod­ucts.

This year’s expo is mainly di­vided into three sec­tions: con­fer­ences, ex­hi­bi­tions and fes­ti­vals.

Alibaba Group’s Yunqi Con­fer­ence and the China (Hangzhou) Cul­tural and Creative In­dus­try Expo looked at the lat­est in ad­vanced tech­nolo­gies and the creative in­dus­try in a pre­cur­sor to the West Lake Expo.

The expo will also in­clude Money 2020, look­ing at do­mes­tic and in­ter­na­tional com­pa­nies across the en­tire pay­ments, fi­nan­cial tech­nol­ogy and ser­vices in­dus­try, from gi­ants to star­tups. About 3,000 lead­ing com­pa­nies will be in­volved.

Other high-level fo­rums in­clude the New Gen­er­a­tion En­trepreneurs Fo­rum, the Zhe­jiang (Hangzhou) Tal­ent Ex­change and Pro­gram Co­op­er­a­tion Con­fer­ence, the China (Hangzhou) In­ter­na­tional Ser­vice Out­sourc­ing Trade Expo, the China Con­ven­tion and Ex­hi­bi­tion In­dus­try An­nual Meet­ing, and the 9th West Lake Pub­lic Re­la­tions Fo­rum.

Th­ese con­ven­tions are de­signed to pro­mote Hangzhou’s in­ter­na­tion­al­iza­tion strat­egy. The Hangzhou gov­ern­ment hopes to draw ex­pe­ri­ence and knowl­edge from the in­ter­na­tional con­fer­ences tak­ing place dur­ing the expo.

A se­ries of ex­hi­bi­tions are aimed at at­tract­ing in­vest­ment and tal­ent to the city and have a snow­ball ef­fect to draw more in­ter­na­tional events to the city.

Th­ese in­clude the 5th Hangzhou In­ter­na­tional E-com­merce Expo, the Asia De­sign Man­age­ment Fo­rum, the Hangzhou Crafts and Art Expo, the 19th China Hangzhou Auto In­dus­try Expo, the China In­ter­na­tional Silk Expo and Hangzhou Fash­ion Week.

The three-day Hangzhou In­ter­na­tional E-com­merce Expo, which will kick off on Oc­to­ber 20 at the Hangzhou In­ter­na­tional Expo Cen­ter, in­cludes an in­dus­trial ex­hi­bi­tion and lead­ers sum­mit, eight in­dus­trial fo­rums, three theme ac­tiv­i­ties and a cou­ple of brand fo­rums.

It will in­volve about 700 ecom­merce com­pa­nies from home and abroad, and is ex­pected to at­tract more than 200,000 vis­i­tors.

Some big names for the expo in­clude Zhang Yong, CEO of Alibaba, Joe Wein­man, “fa­ther of cloude­co­nomics,” Steve Koenig, vice pres­i­dent of the Amer­i­can Con­sumer Tech­nol­ogy As­so­ci­a­tion, Chen Zhiyu, vice pres­i­dent of Wal­mart China, and Wu Xiaobo, a noted fi­nan­cial writer.

The five-day Asia De­sign Man­age­ment Fo­rum, which has been held in the for­mer Hangzhou Boiler fac­to­ries since 2005, kicks off on Novem­ber 1 with the theme of “Make Magic.” It is ex­pected to draw more than 100,000 vis­i­tors and 5,000 pro­fes­sion­als from home and abroad.

The West Lake Expo is also con­sid­ered an event for lo­cals as well as peo­ple from other parts of China and around the world.

This year in­cludes the Grand Canal China Tem­ple Fair, the Hangzhou In­ter­na­tional Cul­tural Tourism Fes­ti­val, the China (Hangzhou) Food Fes­ti­val, the South­ern Song Dy­nasty Cul­tural Fes­ti­val, the In­ter­na­tional Hangzhou Trail­walk, the Fuchun River Sports Fes­ti­val and the In­ter­na­tional West Lake Rose Wed­ding Cer­e­mony.

The West Lake Expo, first held in Hangzhou in 1929, was long re­garded as one of the big­gest ex­hi­bi­tions the coun­try, but closed af­ter 1929. In 2000, the Hangzhou gov­ern­ment re­vived it and it has be­come an an­nual ex­trav­a­ganza of leisure, tourism, cul­ture and busi­ness.

An artist puts a fi­nal touch to an art­work dur­ing the 19th Hangzhou West Lake In­ter­na­tional Expo while chil­dren look on. — Ti Gong

Per­for­mances by artists from the world are the high­light of the an­nual West Lake In­ter­na­tional Expo. This year, troupes from 10 Belt and Road Ini­tia­tive coun­tries will give per­for­mance.

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