US com­pa­nies cash in on op­por­tu­ni­ties

Shanghai Daily - - TOP NEWS - (Shang­hai Daily/Xinhua)

MORE than 180 Amer­i­can com­pa­nies are tak­ing ad­van­tage of busi­ness op­por­tu­ni­ties cre­ated by the on­go­ing China In­ter­na­tional Im­port Expo.

The US has the third-largest del­e­ga­tion with com­pa­nies in­clud­ing For­tune Global 500 mem­bers Qual­comm, GE and Boe­ing.

In­dus­tries rep­re­sented cover elec­tron­ics, con­sumer goods, ve­hi­cles, ma­chin­ery, health, ser­vices, food and agri­cul­ture.

US-based Cargill, a leader in the global food and agri­cul­ture in­dus­try, has been show­cas­ing an ar­ray of in­no­va­tive prod­ucts. It ex­pects to sign agree­ments for over US$2.4 bil­lion for the im­por­ta­tion of beef, grain, cot­ton and iron ore.

Robert Aspell, pres­i­dent of Cargill Asia Pa­cific, said the expo is a good demon­stra­tion of China’s sup­port for grow­ing world trade and its in­ten­tion to pur­sue fur­ther re­forms.

“You can see it is free trade that helped the world pros­per in the past cen­tury … although it is not easy, we should sup­port mul­ti­lat­eral trade that cre­ates wealth for a broad range of the pop­u­la­tion,” he said.

For Harld Peters, pres­i­dent of UPS China, the free flow of trade is vi­tal.

“The world’s lo­gis­tic in­dus­try ben­e­fits from a global sys­tem that fa­cil­i­tates trade, only then can we reach max­i­mum ef­fi­ciency and ef­fec­tive­ness to reach our cus­tomers,” Peters said.

Ken­neth Jar­rett, pres­i­dent of the Amer­i­can Cham­ber of Com­merce in Shang­hai said that even the es­tab­lish­ment of new busi­ness con­tacts can be a plus as it cre­ates the pos­si­bil­ity of new busi­ness down the road.

Whirlpool is us­ing the expo to es­tab­lish it­self as com­pre­hen­sive sup­plier of prod­ucts in­clud­ing kitchen wares, re­frig­er­a­tors and wash­ing ma­chines.

“We are bring­ing our lat­est prod­uct series, with key prod­ucts in­clud­ing W Series-Kitchen ap­pli­ances and W Series-Dish­washer to the im­port expo,” said Sa­muel Wu, pres­i­dent of Whirlpool Asia.

“We have tai­lored their de­sign to cater for Chi­nese con­sumers.”

The W Series will be launched in China and Europe si­mul­ta­ne­ously in 2019, ahead of its home mar­ket in the US.

“In China, we want to change per­cep­tions of our brand and ex­plore the lim­its of tech­nol­ogy, in a bid to em­power peo­ple by free­ing up their time and let­ting them en­joy­ing life with our new of­fer­ings,” said Ja­son Ai, pres­i­dent of Whirlpool China.

China’s home ap­pli­ance mar­ket has seen ma­jor growth as con­sumers de­mand cus­tom­ized and smart prod­ucts, with a fo­cus on high-qual­ity and value.

Belkin is pro­mot­ing its lat­est model of touch-less phone charg­ers and an easy screen pro­tec­tor ser­vice.

A man­u­fac­turer of con­sumer elec­tron­ics head­quar­tered in Cal­i­for­nia, Belkin is fa­mous for its cell­phone care prod­ucts and its high com­pat­i­bil­ity with Ap­ple.

Alex Chang, se­nior e-com­merce man­ager of Belkin (Shang­hai), said shop­ping on­line has made it eas­ier for Chi­nese peo­ple to choose high­end qual­ity prod­ucts.

The Chi­nese mar­ket is full of po­ten­tial, he said, stress­ing that Belkin also works now with Chi­nese mo­bile phone brands to de­velop more diver­si­fied prod­ucts.

Ac­cord­ing to the expo’s or­ga­nizer, US com­pa­nies, in­clud­ing Ford, Tesla, Mi­crosoft, Dell, Qual­comm, Gen­eral Elec­tric, Mars and 3M, have al­ready agreed to par­tic­i­pate next year.

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