E-com­merce firm signs US$722m deal in CIIE

Shanghai Daily - - CIIE -

E-COM­MERCE firm Ao­mai­jia signs deals val­ued at 5 bil­lion yuan (US$722 mil­lion) with global brands in­clud­ing JAYJUN Cos­metic, LaCabine and SVR dur­ing a China In­ter­na­tional Im­port Ex­port event, show­ing huge mar­ket po­ten­tial of cross-bor­der busi­ness in China.

In 2019, China’s cross-bor­der e-com­merce trade vol­ume will con­tinue jump­ing to about 620.3 bil­lion yuan, ac­cord­ing to Analysys, a Bei­jing-based re­search firm.

With the con­sump­tion up­grade wave, Chi­nese con­sumers de­mand high qual­ity and cus­tom­ized prod­ucts in­clud­ing im­port goods, an­a­lysts said.

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