Pu­tuo’s expo with­out end makes life bet­ter

Shanghai Daily - - CIIE - Yang Jian

Pu­tuo District in the city’s north­west­ern down­town has been tak­ing an ac­tive part in the first China In­ter­na­tional Im­port Expo along with the com­pa­nies based in the district to help cre­ate “an expo that never ends.”

The district gov­ern­ment has widely pro­moted the expo among en­ter­prises and en­cour­aged them to ac­tively par­tic­i­pate in the event. The re­tail gi­ant METRO, Fu­man­jia, Yuex­ing Group and other com­pa­nies have joined the Shang­hai trade group’s four ma­jor buyer al­liances.

The al­liances are for cross-bor­der im­port e-com­merce, large re­tailer pur­chaser, in­te­grated trade ser­vice providers and ex­hi­bi­tion and trade ser­vice. They plan to pur­chase about 4 bil­lion yuan (US$580 mil­lion) worth of prod­ucts at the expo.

As a high­light, the 9th China CrossBorder E-com­merce Con­fer­ence & Ex­hi­bi­tion 2018 was held on Novem­ber 7 in the district. Over 500 in­dus­try lead­ers from the world’s fa­mous brands, re­tail e-com­merce plat­forms, trade com­pa­nies, lo­gis­tic, cross-bor­der pay­ment, e-com­merce tech­nol­ogy and ven­ture in­vest­ment at­tended the con­fer­ence.

Lead­ing cross-bor­der e-com­merce com­pa­nies were able to show­case their brands and seek co­op­er­a­tive and in­vest­ment op­por­tu­ni­ties through the con­fer­ence.

Over 60 events have been planned be­fore, dur­ing and af­ter the expo.

As a ma­jor event in Pu­tuo, an innovation and de­sign fo­rum themed on “De­sign to make life bet­ter” has been se­lected as one of the sup­ple­ment events to the expo and was held at the Na­tional Con­ven­tion and Ex­hi­bi­tion Cen­ter on Novem­ber 8. The fo­rum is jointly or­ga­nized by the Yuex­ing Group and the De­sign­ers Com­mit­tee of the Fur­ni­ture and Dec­o­ra­tion In­dus­try As­so­ci­a­tion un­der the Na­tional Fed­er­a­tion of In­dus­try and Com­merce.

Fo­rums and mi­cro ex­hi­bi­tions were held dur­ing the event to in­te­grate the fur­ni­ture cul­ture and de­sign­ing power to cap the new re­quire­ments on fur­ni­ture de­sign of young cus­tomers.

The district’s com­mit­tee of com­merce helps to re­al­ize the city’s am­bi­tion to make an expo with­out end­ing. It has sup­ported the busi­ness and com­merce head­quar­ters to set up peren­nial dis­play­ing and trad­ing plat­forms for high-qual­ity im­ported prod­ucts, along with a new prod­ucts launch­ing plat­form.

It is part of the city gov­ern­ment’s plan to de­velop the six-day im­port expo into a year-round ex­hi­bi­tion and trade plat­form.

For in­stance, two plat­forms, the Cross-Bor­der e-Com­merce Pub­lic Ser­vice Plat­form of Shang­hai North­west Lo­gis­tics Park and the Ori­ent In­ter­na­tional Im­port Coun­try (Re­gion) Com­modi­ties Cen­ter, have been se­lected as per­ma­nent ex­hi­bi­tion and trade plat­forms for the expo.

The e-com­merce plat­form in Pu­tuo will dis­play over­seas spe­cial­ties through on­line plat­forms. The Ori­ent cen­ter that of­fi­cially opened in late Oc­to­ber holds trade fairs for im­ported prod­ucts or new prod­ucts de­but at the cen­ter at 2900 Zhong­shan Road N.

Fur­ther­more, the city’s first Por­tuguese im­ported fur­ni­ture bonded ex­hi­bi­tion cen­ter opened on July 1 at the Yuex­ing Fur­ni­ture. The cen­ter on Aomen Road is one of China’s first bonded ex­hi­bi­tion sites for im­ported fur­ni­ture. It was also the first time for the seven Por­tuguese renowned fur­ni­ture brands to have an ex­hi­bi­tion themed on China. The cen­ter aims to help the Por­tuguese fur­ni­ture busi­nesses to ex­pand in the Chi­nese mar­ket.

In ad­di­tion, from mid-Oc­to­ber to midNovem­ber, Global Har­bor Mall will host a “Global Good Life Expo,” fea­tur­ing theme weeks of Asia Pa­cific, Europe, Fash­ion Mix, In­dian prod­ucts ex­hi­bi­tion and a mini im­port Expo.

The largest down­town shop­ping mall in Pu­tuo with over 500 mer­chants aims to en­able more con­sumers to ex­pe­ri­ence the im­port expo and buy im­ported prod­ucts within the mall. The se­rial events are tar­geted at pro­mot­ing ad­vanced in­ter­na­tional cul­tural trends and cre­at­ing an unique shop­ping at­mos­phere in Pu­tuo.

An Asia Pa­cific Week and Europe Week trade fairs have been held in the mall along with an in­fant prod­ucts’ fair and Ja­pan sou­venir ex­hi­bi­tion. Ital­ian and British de­sign­ers opened a se­ries of pop-up stores in the mall fea­tur­ing cre­ative im­ported mer­chan­dise through Novem­ber 11.

A photo ex­hi­bi­tion held by eight pho­tog­ra­phers from Italy and Ja­pan, as well as a Mini Im­port Expo fea­tur­ing works cre­ated by over­seas stu­dents from the East China Nor­mal Univer­sity will also be held in the mall. An Aus­tralian prod­ucts trade fair will mark the com­ple­tion of the se­rial events themed on the expo on Novem­ber 24.

Shang­hai has planned 30 key in­vest­ment pro­mo­tion ac­tiv­i­ties and 45 tour routes for par­tic­i­pants to the expo. In Pu­tuo, they in­clude the China-Is­rael innovation co­op­er­a­tion and ex­change ac­tiv­i­ties, “Charm­ing Pu­tuo” se­rial ac­tiv­i­ties and a cross-bor­der e-com­merce con­fer­ence and ex­hi­bi­tion which has at­tracted hun­dreds of guests from over 20 coun­tries.

The district along the Suzhou Creek is full of hu­man­ity and cul­ture re­sources. A 14.3-kilo­me­ter-long sec­tion of the creek, known as the “mother river” of the city, runs through the district which was once the birth­place of China’s na­tional in­dus­tries.

The Global Har­bor Mall at­tracts throngs of shop­pers with the “Global Good Life Expo,” which fea­tures theme weeks of Asia Pa­cific, Europe, Fash­ion Mix, In­dian prod­ucts ex­hi­bi­tion and a mini im­port Expo.

Newspapers in English

Newspapers from China

© PressReader. All rights reserved.