Max­i­mal­ism is de­sign fu­ture af­ter decades of Min­i­mal­ism

Shanghai Daily - - HOME & DESIGN -

Francesco Tar­en­tini is a found­ing part­ner and creative di­rec­tor of Area-17 Ar­chi­tec­ture & In­te­ri­ors. Orig­i­nally from Forli, a small town close to Bologna in Italy, he stud­ied and grad­u­ated at the Uni­ver­sity of Ar­chi­tec­ture of Florence.

To­gether with some of his clos­est uni­ver­sity friends they have been work­ing in China since 2005 and have of­fices in Florence, Bei­jing, Shang­hai, Hong Kong and in Ecuador. and proper so­lu­tions, rather than in ex­ag­ger­a­tions. All of th­ese be­liefs lead to an at­ti­tude to­ward de­sign, not re­ally a style.

I am lucky enough to be in love with my work, there­fore my cre­ativ­ity is not re­ally af­fected by this or that kind of project. I love the re­tail de­sign field, be­cause re­tail al­ways needs to re­new it­self, to ex­per­i­ment, to sur­prise, but also to serve pre­cise func­tions and busi­ness scopes.

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