Maximalism is design future after decades of Minimalism
Francesco Tarentini is a founding partner and creative director of Area-17 Architecture & Interiors. Originally from Forli, a small town close to Bologna in Italy, he studied and graduated at the University of Architecture of Florence.
Together with some of his closest university friends they have been working in China since 2005 and have offices in Florence, Beijing, Shanghai, Hong Kong and in Ecuador. and proper solutions, rather than in exaggerations. All of these beliefs lead to an attitude toward design, not really a style.
I am lucky enough to be in love with my work, therefore my creativity is not really affected by this or that kind of project. I love the retail design field, because retail always needs to renew itself, to experiment, to surprise, but also to serve precise functions and business scopes.