[Tasting the Unique Crayfish Culture]
Date: April 26, 2017
Place: The Taste Factory·Chuxiawang Restaurant
Highlights: A group of crayfish connoisseurs from Wuhan City drove 180 kilometers just to sample The Taste Factory·Chuxiawang Restaurant’s delicacies. The dozen people ordered 22 plates of garlic crayfish, glutting themselves with the finest crayfish in China.
In a moment, the 22 dishes were finished, but these foodies still wanted more. They called the waiters: “Please give us 30 more orders to go.”
“Garlic crayfish is our specialty. Many customers come here for it and it has become more and more popular. We have started making customers line up since mid-March.” In these words, we can feel how proud manager Zhang Jie is.
Her pride comes for a reason. Summer hasn’t come yet, but it is hard to find a parking space in Qianjiang’s ‘crayfish city’ at 5 pm. The square is packed with cars from all over China. Many people come all the way from other provinces to satisfy their taste buds.
As the most famous crayfish brand in Qianjiang City, The Taste Factory·Chuxiawang Restaurant has become known all around the country. There are now 61 franchised stores, located in Harbin, Zhuhai, and many other cities. The golden sign of The Taste Factory can be seen seemingly everywhere now.
“Soon ten more restaurants will be in business, and about seven stores are under negotiation,” said Zhang Jie. Born in Qianjiang City, the highlight of The Taste Factory is crayfish—specifically the special garlic crayfish. This dish has distinguished The Taste Factory and has helped the store succeed in the fiercely competitive restaurant industry. A single location of The Taste Factory·Chuxiawang Restaurant earned more than 30 million yuan in 2016, up about 10 million from 2015.
Nowadays, “take the high-speed train in, eat some crayfish, and tour Qianjiang City” has become the new slogan that drives the economic development of Qianjiang. Crayfish have become the highlight of the city.
There are more than 2000 crayfish restaurants in Qianjiang. Apart from The Taste Factory, Xiahuang, Xiaoer Shangxia, and Xiaolizi are all famous brands here. During the May Day Holiday of 2017, Xiahuang alone received 250 thousand guests from outside Qianjiang. The city was flooded with people craving authentic Qianjiang crayfish.
It is estimated that in the three days, more than 500 thousand kilograms of crayfish were sold in Qianjiang. The sales volume of the food and hotel industry exceeded 100 million yuan.
每一个驱车来潜江的饕餮客，远远地就能看到这个巨型小龙虾雕塑，看到它，也意味着离美食越来越近了。该雕塑高15米雕塑，长18米，重 100吨，历时8个月制造并安装。其通体红亮，活灵活现，以“张开双臂”造型寓“欢迎五湖四海来宾”之意。该雕塑于2015 年获得吉尼斯世界纪录，被认证为世界最大甲壳类动物雕塑。 Every foodie who drives miles of distance to Qianjiang for a nice feast of crayfish can see from afar the giant crayfish statue. The sight of it means they are getting closer to the feast. It took eight months for workers to manufacture and install the statue 15 meters high, 18 meters long and 100 tons in weight. It vividly resembles a red and bright crayfish which “open its arms” to “welcome guests from all over the world.” The statue has been acknowledged by Guinness World Records 2015 as the world’s largest sculpture of crustaceans.