Waiting for the Delicacy
RJ.Guo, a legendary Chinese American pastry chef, made his desserts a household name and the top choice at parties and events for people from many different social classes in just several years. It’s believed that it’s not only the taste that makes Guo’s dessert so popular—but that there is also some unknown secret to his success.
Once at a business gathering, some people asked Guo to share his secret of success. To reply, Guo told a story.
When Guo opened his first pastry shop in Boston, he had a very thriving business. If such a trend continued, he would inevitably develop a chain of stores. One day, when Guo was studying a new type of rice cake dessert, he realized that the rice used for dessert could only be found in China. However, if he left the shop and went to China for the rice, it might affect the business. Finally, he bought a flight back to China and closed the shop for some time.
It took him two months to get the raw materials he needed. He got the rice for the dessert after traveling 200 km and arriving at a village in Longji. This town was situated on the rice terraces in Guilin, Guangxi Province. During that trip, he heard that there was delicious and
authentic honey in Yunnan. So he took a 3-hour flight, 3-hour our ride, and then walked for another three hours to buy pure wild honey ey for his desserts in a remote village in Ximeng County, Pu’er City, Yunnan.n.
When he got everything he needed and returned to America, erica, he finally made authentic Chinese rice cake desserts, though a number umber of customers had left. His clientele was restored a year later.
After this, something surprising happened. In the following ng years, he would return to China and find materials for months at times,mes but his business was never affected in the same way as the first time. On the contrary, there would be more customers every time he returned to Boston. What happened?
When Guo prepared the dessert, he put all his efforts in it. The carefully selected raw materials and exquisite craftsmanship received recognition from the customers. The customers do not think it’s a bad thing for Guo to leave the shop, but rather they are happy for his adventure. They knew every time when Guo comes back, there will be some new and tasty dessert. For such quality, they’re willing to wait several months for his delicacies.
(From ChaozhouDaily, April 5, 2017.Translation:Li Li)